“Charting a New Course — Why the CEO Matters More Than the Developer”

Knowing how to management content on your site is essential for online success, but duplicating the creation of a CMS is often a waste of time. Learn how to choose and properly manage content in this keynote address.

    Deane Barker
  • Oct. 26 2013

Deane Barker was asked to speak at The Movable Type Idea Exchange in New York City this week. For the conference, he reprised his talk from DrupalCon Portland 2013, where he discusses how the role of content management systems (CMS) has fundamentally changed.

Deane looks at three topics:

  • CMS has traditionally been developer-centric
  • Content management has lost to content marketing
  • You don’t sell management the same way you sell marketing and we need to change how we sell management

Knowing how to management content on your site is essential for online success, but duplicating the creation of a CMS is often a waste of time. Learn how to choose and properly manage content in this keynote address.