Thoughts and Articles from Blend Interactive

Google just published its first official GEO guidance — and it reframes what we thought we knew. Here's what changed, what held up, and what it can't tell you.

AI  |  Content and IA

Accessible writing and GEO-readiness reward the same practices — and understanding why gives you a much stronger argument for both. This article explains where they overlap, what the shared patterns look like, and how to use that overlap to get writing quality taken seriously in rooms where it hasn't been yet.

Accessibility  |  AI  |  Content and IA

Credit unions and community banks have room to grow on digital — but the gap isn't about size or software. It's about strategy. Here's where to start.

Financial Services  |  Strategy

A web accessibility audit goes beyond automated tools. Here's how Blend combines automated scanning and manual testing to find real issues and fix them for good.

Accessibility

GEO isn't a replacement for good writing — it's proof that good writing always mattered. Here's what shifts when you write for AI search, and what stays the same.

AI  |  Content and IA

After upgrading two Blend Optimizely add-ons to CMS 13 compatibility, Bob Davidson shares the three takeaways — including the new Application system, async content area filtering, and tag helper-based platform navigation.

Development  |  Optimizely

Most web projects start by thinking in pages. But the sites that are easiest to manage — and best understood by search engines — are built around components. Here's why that distinction matters.

Content and IA  |  Design and Front-End  |  Strategy

Most web projects are defined by their deliverables. We think the real value lives in the process — the conversations, the alignment, and the thinking that happens before anyone opens a design file.

Content and IA  |  Digital Optimization  |  Discovery and Scoping  |  Strategy

CMS vendors handle AI in two ways: built-in orchestration or bring-your-own tools. Learn how each approach works and which fits your AI strategy.

AI

Learn how data orchestration helps associations avoid costly website rebuilds by decoupling content sources from the CMS — so switching tools doesn't mean starting over.

Associations  |  Development  |  Strategy