Thoughts

From announcements to deep-dive blog posts, here’s the pulse of what Blend is thinking.

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Now What? Workshops 2018 Recap

May. 11 2018

We’ve put away the signage. We’ve cleaned up the office. Now, it’s time to take a deep breath, exhale, and look back on another successful Now What? Workshops.

Understanding Customers: Data, Journeys and Insights

Feb. 27 2018

In advance of Now What? Workshops, we’re featuring short interviews with our smart and wonderful workshop speakers. This week, we talk to Jon Crowley about analytics and metrics — and how to use metrics to make better content decisions.

Build Your Digital Writing Toolbox

Jan. 30 2018

In advance of Now What? Workshops, we’re featuring short interviews with our smart and wonderful workshop speakers. This week, we talk to Scott Kubie about the idea of a digital writing toolbox — and what a toolbox does to help writers get better footing and facilitate collaboration.

On Attending Workshops

Jan. 24 2018

In advance of Now What? Workshops, we wanted to talk a little about why workshops are the best, complete with an interview from a former workshop attendee — Mel Peterson of Diamond Mowers.

Content Structure: An Editor’s Perspective

Jan. 12 2018

In advance of Now What? Workshops, we’re featuring short interviews with our smart and wonderful workshop speakers. This week, we talk to Laura Creekmore about the basics of content structure, editorial structure, and how it helps both streamline and standardize the content we create for our site users.

Now What? Conference is now Now What? Workshops

Dec. 08 2017

What started nearly six years ago as a dream to gather some of the web's brightest minds — and to shine a spotlight on the city we love — has moved and shifted and evolved. This is Now What? Workshops.

Announcing Now What? Conference 2017

Aug. 02 2016

Join us in the lab for two days of insightful talks and hands-on workshops about how to maintain and improve your website.

Wrapping up Now What? Conference 2016

May. 04 2016

We created an event that focuses on how to care for our websites, how to write great content, and how to track effectiveness.

“Small CS: A Shoestring Approach to Content Strategy” — Now What? Conference 2015

Apr. 30 2015

The discussion around content strategy is framed by large examples, but it’s also the work of regional organizations, small universities, and mom and pop stores. Corey Vilhauer talks about how to take it on.

“Introducing the Blend Web Operations Framework” — Now What? Conference 2015

Apr. 30 2015

Effective web operations is often treated as something of a minor miracle — we’re not sure how it gets done, but we stumble through it somehow. Deane Barker outlines Blend's “Web Operations Framework.”

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