Thoughts

From announcements to deep-dive blog posts, here’s the pulse of what Blend is thinking.

Audiences, Outcomes, and Determining User Needs

    Corey Vilhauer
  • Feb. 28 2012

Every website needs an audience. And every audience needs a goal. Advocating for end-user needs is the very foundation of the user experience disciplines. Corey Vilhauer explains the threads that bind UX research to content strategy and project deliverables that deliver.

A Content Methodology Primer

    Corey Vilhauer
  • Dec. 07 2011

Content work is not an art. It's a messy, sticky, multi-disciplinary process that begs for structure, consistency, and guidance. Learn more about building a content methodology with this content methodology primer.

Five Tips to Getting a Good Response to a Content Management RFP

    Deane Barker
  • Jul. 08 2011

Some collected observations on what works in an Request for Proposal (RFP), and what doesn’t.

Building a Content Strategy Methodology in Several Thousand Easy Steps

    Corey Vilhauer
  • May. 27 2011

We all want a methodology - a guide to doing what we are going to do. But how do we make one?

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