Thoughts

From announcements to deep-dive blog posts, here’s the pulse of what Blend is thinking.

A Web Analytics Primer

  • Brian Rupert
  • Mar. 04 2014

Understanding analytics takes more than just a Google Analytics account – it takes a thoughtful and relevant strategy, from determining audience needs to accurately tracking outcomes.

The Web of Questions

  • Corey Vilhauer
  • Dec. 12 2013

Our web is a complicated web, because people are complicated beings. So we depend on asking questions – for clarity, yes, but also for education and inclusion.

Smashing Book #4: New Perspectives on Web Design

  • Corey Vilhauer
  • Nov. 26 2013

User Experience Strategist Corey Vilhauer is featured in a new book from Smashing Magazine: Smashing Book #4: New Perspectives on Web Design.

Prioritizing Content Strategy for the Small Business

  • Corey Vilhauer
  • May. 30 2013

Running a small business or non-profit organization is a constant negotiation between resources and progress. And often, the most important resource we have is a simple one: time.

“Empathy: Content Strategy’s Hidden Deliverable” — CS Forum 2012 Recap

  • Oct. 29 2012

We cannot assume all of our clients, co-workers or bosses understand our work. We must have patience. We must be teachers. We must work with empathy.

Empathy and Content Strategy

  • Corey Vilhauer
  • Oct. 11 2012

Our goal as web practitioners is to create a site that’s easy for the end user to navigate and participate within. But are we ensuring the same thing for the site’s editors?

“The Myth of the Perfect Methodology” — Corey Vilhauer at Confab 2012

  • Corey Vilhauer
  • May. 16 2012

Every novice content strategist searches for the perfect content strategy, and every experienced content strategist fights to keep his or hers relevant. But can the always-changing process ever be complete?

Deane and Joe at eZ Publish Partner Conference

  • Deane Barker
  • Mar. 12 2012

Two-thirds of our partners descended upon eZ Publish Partner Conference to drop some knowledge about calendars and content management.

Audiences, Outcomes, and Determining User Needs

  • Corey Vilhauer
  • Feb. 28 2012

Every website needs an audience. And every audience needs a goal. Advocating for end-user needs is the very foundation of the user experience disciplines. Corey Vilhauer explains the threads that bind UX research to content strategy and project deliverables that deliver.

A Content Methodology Primer

  • Corey Vilhauer
  • Dec. 07 2011

Content work is not an art. It's a messy, sticky, multi-disciplinary process that begs for structure, consistency, and guidance. Learn more about building a content methodology with this content methodology primer.

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