An Interactive Map for the Interactive World
The world of digital and web companies made clickable, the Points of Control map provided a fitting backdrop for the industry’s visionaries.
Not every project ends up featured at a multi-national web conference. But when a project does, you had better make sure it looks great.
And thanks to the talents of lead designer Sam Otis and the rest of the Blend team, we made sure the Points of Control Map at Web 2.0 Summit looked better than great.
About Points of Control.
The Web 2.0 Summit was a gathering of the industry’s influence-makers, co-produced by the folks at O’Reilly and UBM, focusing on conversations about the direction — and future — of the Internet Economy. The speaker list included everyone from will.i.am to @ev to some guy named Mark Zuckerberg.
The theme for the 2010 Web 2.0 Summit was “Points of Control,” an in-depth look at how the industry is continuously driven by competition and conflict between the Web’s major players. “Points of Control: The Battle for Network Economy,” would pit the world’s web powers — from major names like Amazon and Apple to relative newcomers like Quora and Zynga — in a battle for acquisition, and it was going to take form as an interactive map on the Web 2.0 Summit conference site.
The Web 2.0 Summit Map was designed to serve two goals: to provide a flashy, buzz-producing site for the conference, and to help drive registration and media attention.