An Ongoing Partnership in Design
A regional musical celebration gets a fully responsive facelift: Blend’s five-year partnership with Sioux Falls Jazz & Blues.
A half-million JazzFest fans can’t be wrong.
It’s rare to get even a dozen people to show up at an event. And then there’s the annual Sioux Falls JazzFest — an event that managed to draw more than 100 thousand attendees over three days. Every year. Like clockwork.
For five years (that’s nearly 500,000 attendees worth), Blend helped Sioux Falls Jazz & Blues by implementing design updates and keeping the festival’s web presence up and moving. In their final year, we took it one step further with a full-out redesign and content model overhaul, allowing editors to make quick updates and keep their mind on more important things: like being front row for the biggest show of the year.
The redesign focused on the two things that an event site should focus on: easy access to the schedule, and easy access to amenities.
It started with Sioux Falls Jazz & Blues’ reworking of the site map, freeing up some of the bloat that happened over the years and focusing specifically on what concert attendees need. The lineup was the biggest improvement, organizing the acts by date and time (rather than stage) while still allowing site users to filter by stage.