Work

Web Design Strategy for a Unique University

Client

South Dakota School of Mines

Industry:

Services:

A stylized photo of a campus with a South Dakota School of Mines logo.

Embracing the uniqueness of a university through a deep dive into their people, both prospective and current.

South Dakota School of Mines is a university built on a unique set of majors and programs — they are literally on the cutting edge of tomorrow’s technology, balancing the technical know-how of engineering with the science of minerals and geology. This gives them a bit of a different angle when it comes to promoting their university in the state: they are both specialized and timely, nationally recognized in several key programs.

Blend helped SD Mines develop a full design strategy around promoting research at the university, allowing students to understand that while their tastes and interests in science education might not be common, they were welcome at the school. Strategic content focused around creating an inclusive place for a group of students who might otherwise balk at the traditional university experience. 

Ultimately, our discovery research and discussion led to recommendations on potential new site functionality, governance model, archetype focus, and a new site map.

Project results.

  • Better understanding of what users look for when they're researching higher education in a specialized field.
  • A collaborative look at site navigation and common terms.
  • A full content architecture and wireframes for a future site, vetted both by staff and potential site users.

Related work.

We’ve done a lot of great things for a lot of great clients — including strategic planning, from interviews and user experience to roadmapping and staff planning. Check out more projects similar to this one.

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Research and discovery for peak results.

Blend's process begins with a deep dive into the people who matter the most: your customers and site users. We compare, contrast, and ideate toward a solution that helps reach your goals — and theirs as well!

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Strategic content and information architecture.

Projects work best when they are built to facilitate user-driven content. Blend's strategic design process includes a focus on usable pathways, reusable content, and a logical editorial process.

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Optimization and ongoing planning.

Not every project requires a complete overhaul. Sometimes, strategic optimization can extend the life of your site through design audits, governance oversight, and CMS tools.