Work

Writing an RFP Based On Real Site Strategy

Client

Minnesota West Community & Technical College

Industry:

Services:

Stylized photo of Minnesota West with a Minnesota West logo.

When Minnesota West needed to submit an RFP for a new website, they turned to Blend to help them determine what that site might look like.

There are two paths toward finding a team to build you a new website. On the simple side of things, you ask a handful of firms to give you a bid. On the more complex side of things, you find yourself in the Request for Proposal (RFP) process.

The only issue is: how do you know what to ask for?

This is the overall gist of The Web Project Guide, and it surfaced in work we did for Minnesota West Community and Technical College, a group of technical schools within the Minnesota State Colleges and Universities system: we were asked to help Minnesota West get a grasp on what they needed for their website, and develop an RFP from which they could solicit a vendor.

For this, Blend worked with Minnesota West through our full strategic design process, including student and faculty interviews, site map testing and recommendations, and a full content model that included detailed and annotated wireframes. From here, we were able to create a detailed RFP that was rooted in actual needs, instead of just a big wishlist of functionality.

The result was a clarified site purpose — and a clarified RFP — that made it easy to navigate a usually difficult process.

Project Results

  • Full research and discovery, including consumer and faculty research to best understand site goals and purpose
  • Site map and content modeling to help the chosen vendor understand site content architecture.
  • An RFP written to satisfy design and functionality within project wireframes, rather than focused on a laundry list of CMS features.

Related work.

We’ve done a lot of great things for a lot of great clients — including strategic planning, from interviews and user experience to roadmapping and staff planning. Check out more projects similar to this one.

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Research and discovery for peak results.

Blend's process begins with a deep dive into the people who matter the most: your customers and site users. We compare, contrast, and ideate toward a solution that helps reach your goals — and theirs as well!

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Strategic content and information architecture.

Projects work best when they are built to facilitate user-driven content. Blend's strategic design process includes a focus on usable pathways, reusable content, and a logical editorial process.

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Optimization and ongoing planning.

Not every project requires a complete overhaul. Sometimes, strategic optimization can extend the life of your site through design audits, governance oversight, and CMS tools.