Blend has upgraded from Gold to Platinum Partnership with Umbraco! Read the full press release.

Providing Guidance for the Categories that Provide Guidance

A taxonomy workshop designed to better understand both the categories and the structure of the site.


  • Lurie Children's Hospital of Chicago

Start your web project.

There are two ways in which taxonomy comes into play on a website: within the categories themselves, and within the content model. You can create all of the terms you’d like, but only if those terms are integrated in a way that the system can use.

Blend worked on-site with Lurie Children’s to perform a taxonomy workshop that helped define the model in which categories could work — and work harder — for site content. This workshop developed a plan for future development of taxonomic structure, while also providing a bit of insight into how Episerver could be leveraged for smarter aggregated content.

Documentation from this project was provided for future consideration, and provided a first-draft list of an ontological model.

Related work.

View strategy projects similar to this one.

A Front to Back Strategy for the University

A full-stack project from discovery to development and support, handled step-by-step in partnership with our trusted client.

Developing a Roadmap for Digital Transformation

Gaining alignment across multiple departments for a new direction, a new content team, and a brand new CMS.