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Migration as an Educational Tool

Migration from one site to another is more than just moving a few rocks: it requires teamwork and a little help from some code.

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When a national children’s hospital came to us to help them move from Ektron to Episerver (now Optimizely), we were happy to help. But this didn’t just mean creating a new mountain — it also meant moving rocks, so to speak.

For the new Episerver site, migration of existing content was a tag team approach between automated migration — which pulled all existing content into the site, tweaked to fit the new content model and HTML schemes — and manual content entry for brand new landing pages created by the design partner.

What made this so useful is that Blend was able to roll education and documentation into this process, handling the bulk of the technical movement, but providing guidance and editable CMS training notes in order to slowly and gently hand the project over to the team at the children’s hospital. Even as the site was getting close to launch, collaboration was still key.

Project results.

On-site training of a dozen or more site trainers to help facilitate migration
Custom migration measurement tool that helped visualize progress and match new content with old
Automated migration that auto-populated blocks for ease of use in the new site