Work

Developing a Roadmap for Digital Transformation

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Gaining alignment across multiple departments for a new direction, a new content team, and a brand new CMS.

We’re often asked to help organizations understand and plan for their current needs. But sometimes we’re able to look long term, with a mind for the future. This was the case with a regional healthcare system.

Blend worked with a national healthcare testing laboratory to develop a multi-year roadmap for a new content platform, with a mind toward long-term digital transformation. This project included deep discovery and research with stakeholders and product lines, as well as several strategic exercises to help shape the purpose and requirements of both their content strategy practice.

Additionally, guidance toward staffing and maintaining a content team — both in who they might hire and what skills they would require — led to parallel roadmaps for both content platform integration and content team governance.

By helping begin several content platform-facing deliverables, such as a high-level content model and appropriate key performance indicators, they were able to intelligently select a content management system and plan for the future of their content team.

Project results.

  • A multi-year roadmap that outlined implementation and staffing of a new content platform
  • Full team alignment on the goals, key performance indicators, and current content ecosystem
  • Use model documentation to help visualize how users would encounter the proposed content model

Related work.

We’ve done a lot of great things for a lot of great clients — including strategic planning, from interviews and user experience to roadmapping and staff planning. Check out more projects similar to this one.

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Research and discovery for peak results.

Blend's process begins with a deep dive into the people who matter the most: your customers and site users. We compare, contrast, and ideate toward a solution that helps reach your goals — and theirs as well!

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Strategic content and information architecture.

Projects work best when they are built to facilitate user-driven content. Blend's strategic design process includes a focus on usable pathways, reusable content, and a logical editorial process.

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Optimization and ongoing planning.

Not every project requires a complete overhaul. Sometimes, strategic optimization can extend the life of your site through design audits, governance oversight, and CMS tools.