Fresh Design and Interconnected Content Model

In order to better facilitate each member’s access to relevant information, a complex content model was implemented for ease of use.

Client

  • American Bonanza Society

Industry

With the American Bonanza Society — a type club for owners and enthusiasts of the Beechcraft brand of small aircraft — there wasn’t just a need to modernize and make fresh. There was a need to literally collect and preserve, in a way that was searchable and categorizable, the entire collection of repair manuals, updates, and past magazines — the very history of the brand itself, dating back to the 1940s.

The new American Bonanza Society site needed a design that was easy to read, easy to navigate and was able to showcase the sophistication and knowledge of the organization, all while using flexible content structure and media queries to create a single site that can be viewed on any device.

We designed a site that allowed visitors to clearly understand what, exactly, American Bonanza Society does, presenting a value proposition of community, safety, and support for Beechcraft owners and enthusiasts — which instantly positions American Bonanza Society as the reputable organization it is.

This also meant building a content model that made sense to the small team of curators at American Bonanza Society — people who not only run the website, but run the organization. Developing connections within content that allowed categories to rule (and allowed facilitation of content in lists and model-specific pages to be created and curated without an advanced degree in content management).

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