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Thoughts from Blend Interactive

One of Blend’s core values is a dedication to advocacy and progress — to expand upon and give back to the community that fuels us. This is where those thoughts live.

Search Results List

Simplifying the Complexities of a Banking Site

We all know what we want from our bank: simple solutions for our hard-earned money. But we also know that banking isn't quite that easy, especially when it comes to communicating those simple solutions. Blend's CTO Joe Kepley explains some ways to improve financial site performance in this article.

February 22, 2024

Getting Started with Web Experimentation

Much like the early days of social media, digital experimentation is a rapidly expanding practice that promises to make big waves in the marketing world.

September 15, 2023

DXP and Optimization — Choosing Your Tools

Starting a plan to enhance your digital optimization, means finding your right tool set. 

August 21, 2023

DXP and Optimization - Setting Goals

Optimizing your website doesn't always require the budget of a Fortune 500 company. We're here to help guide small businesses toward enhancing their digital presence with the first in a three-part series: setting goals for web optimization.

July 25, 2023

How Audits Improve Your Site: Accessibility, Performance, and Design Audits

Much like we maintain our homes from season to season, our websites need periodic audits — to see what has changed and what has not. In this post, we focus on three specific types of audits: accessibility audits, performance audits, and design audits.

April 19, 2023

Web Analytics and HIPAA: How to Protect Your Site — and Your Users — From HIPAA Violations

Websites are built, for the most part, for humans. Yet, the humans who interact with our websites are largely anonymous. Blend's CTO Joe Kepley discusses how to balance the need for better information, with a user's right to privacy, especially with existing HIPAA standards.

March 23, 2023

What is DXP Really Going to Do For You?

So ... what IS DXP? And how do you navigate the different forms and add-ons available within a digital experience platform (DXP)? Blend CTO Joe Kepley discusses the ins and outs of DXP, including how to prioritize the rollout of new features.

March 20, 2023

Making the Switch to Google Analytics 4

It’s almost here: Google Analytics is about to make the biggest change in years, sunsetting the familiar Universal Analytics (UA) model in favor of Google Analytics 4 (GA4). And while the transition looks like a lot of long and tedious work, the journey to converting to GA4 can be simple and time-efficient with some helpful tips. 

July 12, 2022

Why Planning Matters

Web teams need plans. Ongoing planning can result in higher ROI, improved long-term site health and an optimized experience for editors and site visitors.

August 4, 2021

Digital Optimization is for Marketers

The expectations and demands of digital marketing managers have increased dramatically. Account Success Manager Taylor Lopour talks about how digital optimization can help.

May 18, 2021

Beyond Blend.

Blend doesn’t just write here: we also write books, create videos, and dive deep into our individual disciplines. Check out some of our external sources of knowledge.

The Web Project Guide

A phase-by-phase look at the web design and development process, providing context to each step.

Coding with Bob

A YouTube series by our director of development, focusing on .NET coding and Optimizely development.

Eating Elephant

A blog about content strategy, information architecture, and understanding user needs.