Thoughts from Blend Interactive
One of Blend’s core values is a dedication to advocacy and progress — to expand upon and give back to the community that fuels us. This is where those thoughts live.
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Corey and Deane talk about the idea of a web operations framework. Then, Meghan Casey, content strategist and author of The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, joins to talk about content governance and ongoing maintenance — how humans are nearly always the problem (but not the humans you might think), the things you can do to plan for post-launch content, and how to deromanticize the bit launch in favor of content maintenance.
It’s almost here: Google Analytics is about to make the biggest change in years, sunsetting the familiar Universal Analytics (UA) model in favor of Google Analytics 4 (GA4). And while the transition looks like a lot of long and tedious work, the journey to converting to GA4 can be simple and time-efficient with some helpful tips.
The expectations and demands of digital marketing managers have increased dramatically. Account Success Manager Taylor Lopour talks about how digital optimization can help.
Over the past several weeks, we’ve seen a spectrum of responses to the ongoing COVID–19 pandemic, including our own. Blend's Director of Strategy Corey Vilhauer writes on how we can straddle the line between hiatus and action, building upon a content strategy for crisis communications.
In advance of Now What? Workshops, we’re featuring short interviews with our smart and wonderful workshop speakers. This week, we talk to Jon Crowley about analytics and metrics — and how to use metrics to make better content decisions.