Using audits to drive change, Mechanics Bank launched with a new CMS and an improved design that follows web best practices. Find out how. 

Thoughts from Blend Interactive

One of Blend’s core values is a dedication to advocacy and progress — to expand upon and give back to the community that fuels us. This is where those thoughts live.

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Simplifying the Complexities of a Banking Site

We all know what we want from our bank: simple solutions for our hard-earned money. But we also know that banking isn't quite that easy, especially when it comes to communicating those simple solutions. Blend's CTO Joe Kepley explains some ways to improve financial site performance in this article.

February 22, 2024

Episode 23: Plan for Post-Launch Operations (w/ Meghan Casey) Off-site link

Corey and Deane talk about the idea of a web operations framework. Then, Meghan Casey, content strategist and author of The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, joins to talk about content governance and ongoing maintenance — how humans are nearly always the problem (but not the humans you might think), the things you can do to plan for post-launch content, and how to deromanticize the bit launch in favor of content maintenance.

September 20, 2023 | The Web Project Guide Podcast

Making the Switch to Google Analytics 4

It’s almost here: Google Analytics is about to make the biggest change in years, sunsetting the familiar Universal Analytics (UA) model in favor of Google Analytics 4 (GA4). And while the transition looks like a lot of long and tedious work, the journey to converting to GA4 can be simple and time-efficient with some helpful tips. 

July 12, 2022

Digital Optimization is for Marketers

The expectations and demands of digital marketing managers have increased dramatically. Account Success Manager Taylor Lopour talks about how digital optimization can help.

May 18, 2021

Content Strategy and Crisis Communications

Over the past several weeks, we’ve seen a spectrum of responses to the ongoing COVID–19 pandemic, including our own. Blend's Director of Strategy Corey Vilhauer writes on how we can straddle the line between hiatus and action, building upon a content strategy for crisis communications.

May 6, 2020

Understanding Customers: Data, Journeys and Insights

In advance of Now What? Workshops, we’re featuring short interviews with our smart and wonderful workshop speakers. This week, we talk to Jon Crowley about analytics and metrics — and how to use metrics to make better content decisions.

February 27, 2018 | Jon Crowley

Beyond Blend.

Blend doesn’t just write here: we also write books, create videos, and dive deep into our individual disciplines. Check out some of our external sources of knowledge.

The Web Project Guide

A phase-by-phase look at the web design and development process, providing context to each step.

Coding with Bob

A YouTube series by our director of development, focusing on .NET coding and Optimizely development.

Eating Elephant

A blog about content strategy, information architecture, and understanding user needs.