Thoughts and Articles from Blend Interactive

Improving Your Professional Association Site: Tips for Driving Engagement

Financial Services  |  Content and IA  |  Digital Optimization  |  Strategy

Generative AI has proven that it is here to stay. So the question is, in what manner should businesses integrate AI into their workflows and processes without creating skepticism from customers? The answer is: cautiously.

AI  |  Strategy

The festive frenzy has faded, the carols are on mute, and even the most enthusiastic emailer has hit “pause.” The office silence is deafening - it’s the annual December lull. This, my friends, is the perfect opportunity to reclaim your space (physical and digital) and gear up for a smoother, more organized 2024.

Cross-training developers results in increased productivity, more collaboration, and better results for client projects. 

Development  |  Project Management  |  Strategy

Corey and Deane discuss the people and rules that help run a website after launch. Then, David Hobbs, author of Website Product Management: Keeping Focused During Change, joins to talk about transferring a site from a project to a product — what that means to keep the site going after launch, where it most often fails, and how to streamline requests and set reasonable expectations for the future of the site.

Design and Front-End  |  Development  |  Project Management  |  Strategy

Migrations don’t have to be a pain — Blend has a process and vision going forward of how to make the migration process simpler. 

Development  |  Migration  |  Strategy

Blend's CTO Joe Kepley has tips for how to increase website traffic and engagement for professional associations.  

Associations  |  Strategy

Corey and Deane talk about the idea of a web operations framework. Then, Meghan Casey, content strategist and author of The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, joins to talk about content governance and ongoing maintenance — how humans are nearly always the problem (but not the humans you might think), the things you can do to plan for post-launch content, and how to deromanticize the bit launch in favor of content maintenance.

Content and IA  |  Digital Optimization  |  Project Management

Much like the early days of social media, digital experimentation is a rapidly expanding practice that promises to make big waves in the marketing world.

Digital Optimization  |  Strategy

Starting a plan to enhance your digital optimization, means finding your right tool set. 

Digital Optimization  |  Strategy