Thoughts

Thoughts and Articles from Blend Interactive

Corey Vilhauer  |  April 18, 2018

The Accessible Editor: Part Six — Some Final Thoughts

Binoculars sitting on a table.

The thrilling conclusion, in which we bring it all back together.

Accessibility  |  Content and IA

Corey Vilhauer  |  April 18, 2018

The Accessible Editor: Part Three — The Structured Things: Transcripts, Captions, and the Title Field

Binoculars sitting on a table.

Images aren't the only challenge to those who are working through a disability — videos are equally as frustrating. Here's how to manage that.

Accessibility  |  Content and IA

Jon Crowley  |  February 27, 2018

Understanding Customers: Data, Journeys and Insights

Someone taking notes on a workshop worksheet.

In advance of Now What? Workshops, we’re featuring short interviews with our smart and wonderful workshop speakers. This week, we talk to Jon Crowley about analytics and metrics — and how to use metrics to make better content decisions.

Content and IA  |  Discovery and Scoping  |  Strategy

Corey Vilhauer  |  February 21, 2018

Web Accessibility: A Primer

A key, signifying accessibility.

This primer is designed to help you get a high-level view of what web accessibility is, how it affects your customers, and a little bit about what can be done.

Accessibility  |  Content and IA  |  Design and Front-End  |  Strategy

Corey Vilhauer  |  December 18, 2017

Editorial Triggers: A GatherContent Advent Calendar Video

Editorial triggers are how we help define the more small scale steps. They're called triggers because they aren't based on time - they're based on need.

Content and IA

Corey Vilhauer  |  July 29, 2017

Making Things Real: Content Strategy for Realistic Content Management

Content and IA  |  Development  |  Strategy

September 4, 2015

Blend Named Among 50 Best Places to Work

Two people sitting at Blend's dining room tables.

Blend Interactive was among a group of northern Plains businesses to be named the 50 Best Places to Work by Prairie Business Magazine.

Joe Kepley  |  January 31, 2015

Structured Content the Right Way

A set of stacked colored boxes representing order among chaos.

Blobs. Chunks. WYSIWYG vs. structured content. There are two ends to the spectrum, and we discuss how to land somewhere in the middle, providing a quality editing experience while still keeping the constructs of structured content front and center.

Content and IA  |  Development  |  Strategy

Corey Vilhauer  |  December 30, 2014

The Rule of Firsts

 A computer monitor being filled with water.

Mobile first. Content first. Users first. Which one is really meant to be first – and what do we mean when we say “first” in the first place?

Content and IA  |  Design and Front-End

Corey Vilhauer  |  May 13, 2013

No Time for Love, Dr. Jones: Prioritizing Content Strategy for the Small Business

We spend a lot of time worrying about where content will come from and what form it will take. Where we often stumble is aligning those decisions with our existing resources. Because while structured content and editorial calendars are fantastic, they take time – time a small business or non-profit may not have. So let’s talk a bit about how we can prioritize tasks and goals, all while taking our clients’ existing pool of time into consideration.

Content and IA  |  Strategy

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