Thoughts from Blend Interactive
One of Blend’s core values is a dedication to advocacy and progress — to expand upon and give back to the community that fuels us. This is where those thoughts live.
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Chapter 10: Organize Your Content Off-site link
Your site won’t just magically arrange itself. Instead, you must provide organization in a way that speaks to those who visit your site. What labels do they expect? How do they get from one section to another? How do they hone in on an information scent?
Chapter 9: Develop a Strategy for Your Content Off-site link
Content drives business goals, which means content drives your site. For content that needs to be changed, content that does not yet exist, and even content that will stay the same, we need a strategic plan that provides both high-level direction and a more detailed review of messaging and function.
In advance of Now What? Workshops, we’re featuring short interviews with our smart and wonderful workshop speakers. This week, we talk to Jon Crowley about analytics and metrics — and how to use metrics to make better content decisions.
Web accessibility has become a legal hot topic, but it’s also integral to creating a useful and usable web presence. This primer is designed to help you get a high-level view of what web accessibility is, how it affects your customers, and a little bit about what can be done to make sure our sites are accessible for everyone.
In advance of Now What? Workshops, we’re featuring short interviews with our smart and wonderful workshop speakers. This week, we talk to Scott Kubie about the idea of a digital writing toolbox — and what a toolbox does to help writers get better footing and facilitate collaboration.
In advance of Now What? Workshops, we’re featuring short interviews with our smart and wonderful workshop speakers. This week, we talk to Laura Creekmore about the basics of content structure, editorial structure, and how it helps both streamline and standardize the content we create for our site users.
Blend's Corey Vilhauer was invited to submit a video for GatherContent's 2017 Advent Calendar. He spoke about editorial triggers - a small but important addition to an organization's content calendar.
This post is a psuedo-transcription of Corey Vilhauer's talk at Confab Central 2017, entitled “Making things real: Content strategy for realistic content management.” It has been recreated from notes and slides.
A better web means a better experience for everyone. Users should be able to reach what they need without worrying about how they're accessing the internet. Our user experience strategist Corey Vilhauer put his spin on this list of 25 techniques.
Making an attempt to invent a definition for a large chunk of what we do each day at Blend: content integration.