Blend Interactive is excited to announce we have become the first North American uMarketingSuite Partner! Find out more about our partnership with uMarketingSuite.

Thoughts from Blend Interactive

One of Blend’s core values is a dedication to advocacy and progress — to expand upon and give back to the community that fuels us. This is where those thoughts live.

Search Results List

Understanding Site Search — Part Three: How Will You Organize Results?

When results are displayed in your site search, will they be relevant? In part three our site search series, we talk about organizing and displaying results.

September 23, 2020

Understanding Site Search — Part Two: What Content Will You Search?

You might want to search it all. Or, you might want to search a small section. In part two of our site search series, we look at how to choose what's indexed in your site search.

September 23, 2020

Understanding Site Search — Part One: How Search Works

Before we can make decisions about site search, we need to understand how it works. In part one of our site search series, we look at how search works.

September 23, 2020

Understanding Site Search — Your Guide to Site Search Functionality

Site search requires big decisions — and solid expectations. We introduce a four-part series on planning for and making decisions around your site's internal search.

September 23, 2020

Design Through Discovery: Blend's Strategic Design Philosophy

Blend’s strategic design philosophy is one of Design Through Discovery: we design in a way that's usable, useful, and collaborative with those who will use and maintain the final product.

August 20, 2020

A Lawyer and a Content Strategist Walk Into A Bar..

Blend Interactive pairs up with legal firm Woods Fuller Schultz and Smith to answer questions about website accessibility.

July 17, 2020

Content Strategy and Crisis Communications

Over the past several weeks, we’ve seen a spectrum of responses to the ongoing COVID–19 pandemic, including our own. Blend's Director of Strategy Corey Vilhauer writes on how we can straddle the line between hiatus and action, building upon a content strategy for crisis communications.

May 6, 2020

So ... What Is Discovery?

Building a website is like building a house — each decision is built upon the decisions that came before. Just as an architect doesn’t just throw a number at you and begin working on blueprints, we don’t begin working on a project until we fully understand the scope. We do that through our discovery process.

March 6, 2020

The Need for Content Operations

We implement content management as a practice, and we've seen two patterns over and over again: organizations are either not prepared to use, or not fully using, the CMS.

March 6, 2020

Chapter 12: Write for People and Machines Off-site link

So, we need a new website? The easy question is, “Now what?” The harder question is, “How did we get here?” Gain buy-in on the reasons behind a new project, define the problem in a way that gains traction, and avoid some early red flags along the way.

October 16, 2019 | The Web Project Guide

Beyond Blend.

Blend doesn’t just write here: we also write books, create videos, and dive deep into our individual disciplines. Check out some of our external sources of knowledge.

The Web Project Guide

A phase-by-phase look at the web design and development process, providing context to each step.

Coding with Bob

A YouTube series by our director of development, focusing on .NET coding and Optimizely development.

Eating Elephant

A blog about content strategy, information architecture, and understanding user needs.