Thoughts from Blend Interactive
One of Blend’s core values is a dedication to advocacy and progress — to expand upon and give back to the community that fuels us. This is where those thoughts live.
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Corey and Deane chat about Information Architecture for the World Wide Web — ”The Polar Bear Book” — and then our experiences with information organization in real life. Then, Lisa Maria Marquis, author of Everyday Information Architecture and You Should Write a Book, joins to discuss how to frame information architecture for those who aren’t web people, the hidden biases in organizing content, and a bit about why you should write your own book. (We also take a critical look at Lisa Maria’s bookshelf.)
Corey and Deane talk a little about that time Kristina Halvorson (founder of Brain Traffic, co-author of Content Strategy for the Web, and executive producer of Confab and Button) visited Sioux Falls. Then, Kristina chats with us about content strategy — defining content strategy vs. content design, what tasks are often overlooked, and some basics on spinning up an internal web content team — including a bit of conference talk about the upcoming Button Conference.
It’s almost here: Google Analytics is about to make the biggest change in years, sunsetting the familiar Universal Analytics (UA) model in favor of Google Analytics 4 (GA4). And while the transition looks like a lot of long and tedious work, the journey to converting to GA4 can be simple and time-efficient with some helpful tips.
A common misunderstanding is that one CMS is better at SEO than others. The success of your SEO relies on more than just your platform - it relies on content, plugins and the algorithm.
The expectations and demands of digital marketing managers have increased dramatically. Account Success Manager Taylor Lopour talks about how digital optimization can help.
In web, it’s been one for change, adaptation, and innovation. And 2020 has been a year of change.
Better understand the scope of your site search with this site search glossary.
How do you choose the right search engine for your site search? In part four of our site search series, we look at making the final decision.
When results are displayed in your site search, will they be relevant? In part three our site search series, we talk about organizing and displaying results.
You might want to search it all. Or, you might want to search a small section. In part two of our site search series, we look at how to choose what's indexed in your site search.