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Thoughts from Blend Interactive
One of Blend’s core values is a dedication to advocacy and progress — to expand upon and give back to the community that fuels us. This is where those thoughts live.
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Episode 20: Implement the Back-end Functionality (w/ David Knipe) Off-site link
Corey and Deane discuss a high-level philosophy of back-end development. Then, David Knipe, Vice President of Product at Optimizely, joins to discuss back-end development — how developers and project stakeholders work together to make decisions, the difference (and balance) between technical perfection and audience needs, and the reasons why AI will help, but not take over, back-end development. Deane also equates developers to lumberjacks.
Optimizely Release Notes — March-April 2023
The following release notes highlight major or interesting changes in Optimizely's products from March and April 2023.
Episode 18: Select an Implementation Partner (w/ Tony Byrne) Off-site link
Corey and Deane discuss what clients should look for when selecting an implementation partner. Then, Tony Byrne, co-author of The Right Way to Select Technology and President of Real Story Group, joins to talk through the implementation partner selection process, including common mistakes, the value of domain knowledge, and how most projects should focus on technology first.
On Homemade Tools
Whether building websites and applications or repairing tractors, tools are at the center of life. Director of Development Bob Davidson believes in “the right tool for the right job,” but sometimes the right tool is not at hand. Sometimes it makes sense just to make your own.
Optimizely Release Notes — January-February 2023
The following release notes highlight major or interesting changes in Optimizely's products from January and February 2023.
Optimizely Release Notes — September-December 2022
The following release notes highlight major or interesting changes in Optimizely's products from September through December 2022.
2022 OMVP Summit Review
The Optimizely Most Valuable Professional (OMVP) program is designed to promote collaboration and expertise among Optimizely developers. This year was Bob's first year as an OMVP — and these are his thoughts.
Optimizely Release Notes — July/August 2022
The following release notes highlight major or interesting changes in Optimizely's products in July and August 2022.
Optimizely Release Notes — May/June 2022
The following release notes highlight major or interesting changes in Optimizely's products in May and June 2022.
Optimizely Release Notes — March / April 2022
The following release notes highlight major or interesting changes in Optimizely's products in March and April 2022.
Beyond Blend.
Blend doesn’t just write here: we also write books, create videos, and dive deep into our individual disciplines. Check out some of our external sources of knowledge.

The Web Project Guide
A phase-by-phase look at the web design and development process, providing context to each step.

Coding with Bob
A YouTube series by our director of development, focusing on .NET coding and Optimizely development.

From Pixels to Purpose
A newsletter from our CEO, where personal stories meet practical insights on creativity and leadership.