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August 16, 2022  |  The Web Project Guide Podcast

Episode 10: Organize Your Content (w/ Lisa Maria Marquis)

A person carrying a box with other boxes and tanks in the background.

Corey and Deane chat about Information Architecture for the World Wide Web — ”The Polar Bear Book” — and then our experiences with information organization in real life. Then, Lisa Maria Marquis, author of Everyday Information Architecture and You Should Write a Book, joins to discuss how to frame information architecture for those who aren’t web people, the hidden biases in organizing content, and a bit about why you should write your own book. (We also take a critical look at Lisa Maria’s bookshelf.)

Content and IA  |  Strategy

July 19, 2022  |  The Web Project Guide Podcast

Episode 9: Develop a Strategy for Your Content (w/ Kristina Halvorson)

A person drawing a rocket blueprint.

Corey and Deane talk a little about that time Kristina Halvorson (founder of Brain Traffic, co-author of Content Strategy for the Web, and executive producer of Confab and Button) visited Sioux Falls. Then, Kristina chats with us about content strategy — defining content strategy vs. content design, what tasks are often overlooked, and some basics on spinning up an internal web content team — including a bit of conference talk about the upcoming Button Conference.

Content and IA  |  Strategy

July 15, 2022

Writing an RFP Based On Real Site Strategy

Stylized photo of Minnesota West with a Minnesota West logo.

When Minnesota West needed to submit an RFP for a new website, they turned to Blend to help them determine what that site might look like.

Higher Education  |  Content and IA  |  Discovery and Scoping  |  Strategy

Sam Otis & Corey Vilhauer  |  May 26, 2022

Flexibility First: Designing for Mobile and Beyond

A striking arch.

There’s a lot more to building a mobile-friendly and responsive site than just saying the words “mobile-first” and willing it into being. What does it mean? How is it done? In this article, we take a look at the process behind designing for mobile.

Content and IA  |  Design and Front-End

December 20, 2021

Turning Chapters Into Search Results

Two astronauts next to a spaceship, with the Web Project Guide logo.

How Blend prepared the twenty-four chapters of The Web Project Guide for future search.

Technology  |  Content and IA  |  Design and Front-End  |  Development  |  Strategy  |  Umbraco

December 20, 2021

200+ Sites, All Customized and Accessible

A stylized photo of a gold course with a ClubCorp logo.

Two hundred sites in one fell swoop.

Accessibility  |  Content and IA  |  Design and Front-End  |  Development

December 20, 2021

Developing a Roadmap for Digital Transformation

A stylized photo of someone in a lab with a microscope.

Gaining alignment across multiple departments for a new direction, a new content team, and a brand new CMS.

Healthcare  |  Content and IA  |  Digital Optimization  |  Strategy

December 17, 2021

A New Site to Pair With A New Front Door

A stylized photo of the hospital at Brookings Health System with a B H S logo.

Brookings Health System wanted to create a new front door for the hospital — both literally and digitally.

Healthcare  |  Content and IA  |  Design and Front-End  |  Development  |  Strategy

December 17, 2021

Discovery and Content Modeling to Fit a Larger Brand

A stylized photo of a dental hygenist and a kid with a Delta Dental logo.

By mapping local needs to a national design model, Blend and Delta Dental South Dakota combined the best of both systems.

Healthcare  |  Content and IA  |  Discovery and Scoping  |  Strategy

December 17, 2021

Creating and Facilitating a Community

A stylized photo of a private airplaine with an American Bonanza Society logo.

American Bonanza Society’s user forums are a central hub for information on Bonanza-style aircraft. We built them right into Optimizely.

Associations  |  Content and IA  |  Design and Front-End  |  Development  |  Optimizely