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Corey Vilhauer | April 3, 2026
Most web projects start by thinking in pages. But the sites that are easiest to manage — and best understood by search engines — are built around components. Here's why that distinction matters.
Corey Vilhauer | April 3, 2026
Most web projects are defined by their deliverables. We think the real value lives in the process — the conversations, the alignment, and the thinking that happens before anyone opens a design file.
Content and IA | Digital Optimization | Discovery and Scoping | Strategy
Joe Kepley | September 4, 2025
It’s a tough time to be a web marketer.
In just a few months, change has dominated how web content is discovered and consumed. For years, the pipeline for organic traffic was simple: you run a search on one of the major providers, like Google, you take a look at the top few results, and you click the one that seems best.
August 15, 2025
How AI-powered search tools find and cite your content — and how a GEO audit identifies what to fix. What's involved, what it costs, and when you need one.
AI | Content and IA | Strategy
Corey Vilhauer | June 17, 2025
When it comes to our children, even the smallest health concern can feel overwhelming. A lingering cough becomes a source of panic. A late-night fever turns into a frantic search for answers. In those moments, clarity and reassurance matter more than ever. But too often, the first point of contact — a hospital’s website — adds more confusion than comfort.
June 15, 2025
Before committing to a redesign, most teams need to answer the same hard questions: Who is the site really for? What does success look like? What should happen first?
Content and IA | Design and Front-End | Discovery and Scoping
Corey Vilhauer | June 13, 2025
Designing a website for a children's hospital is unlike any other UX challenge. It’s not about selling a product or promoting a service; it's about providing care and support in a time of crisis.
May 27, 2025
Blend redesigned the SD UJS site for clarity, accessibility, and ease of use, with Umbraco CMS, better content tools, and improved document handling.
Government | Content and IA | Design and Front-End | Development | Migration | Project Management | Umbraco
April 16, 2025
The main goal of design for Brookings Health System was clear: design with wayfinding in mind, just as you would in the hospital.
Healthcare | Content and IA | Design and Front-End | Discovery and Scoping
April 15, 2025
How a content strategy audit goes beyond inventory to assess message, structure, and editorial direction — and produces a roadmap for what to publish and why.