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It’s a tough time to be a web marketer.

In just a few months, change has dominated how web content is discovered and consumed. For years, the pipeline for organic traffic was simple: you run a search on one of the major providers, like Google, you take a look at the top few results, and you click the one that seems best.

AI  |  Content and IA

When it comes to our children, even the smallest health concern can feel overwhelming. A lingering cough becomes a source of panic. A late-night fever turns into a frantic search for answers. In those moments, clarity and reassurance matter more than ever. But too often, the first point of contact — a hospital’s website — adds more confusion than comfort.

Healthcare  |  Content and IA  |  Development  |  Strategy

Designing a website for a children's hospital is unlike any other UX challenge. It’s not about selling a product or promoting a service; it's about providing care and support in a time of crisis.

Healthcare  |  Content and IA  |  Strategy

Blend redesigned the SD UJS site for clarity, accessibility, and ease of use, with Umbraco CMS, better content tools, and improved document handling.

Government  |  Content and IA  |  Design and Front-End  |  Development  |  Migration  |  Project Management  |  Umbraco

The main goal of design for Brookings Health System was clear: design with wayfinding in mind, just as you would in the hospital.

Healthcare  |  Content and IA  |  Design and Front-End  |  Discovery and Scoping

The South Dakota Symphony Orchestra needed a site that was simple, easy to update, and affordable, so it turned to Blend and Umbraco for a site refresh and migration.

Events and Commerce  |  Content and IA  |  Design and Front-End  |  Umbraco

Strategy and design for hand-off: our work developing a strategic design for an OmniUpdate university site.

Higher Education  |  Content and IA  |  Design and Front-End

Feeling overwhelmed by content migration? No worries. Lead Project Manager Shannan Anderson breaks down the process from start to finish on how to incorporate content planning into your web project. 

Content and IA  |  Migration  |  Project Management  |  Strategy

Your website can often be the first impression of the level of care your healthcare team provides – giving you a chance to welcome a child and their family to your children's hospital long before they set foot in the front door. 

Healthcare  |  Content and IA  |  Development  |  Strategy

AI is too often a solution in need of a problem, the hallmark of a technology still looking for early adopters and financial support. Instead, it's time to start looking at AI as a tool among many, one piece of a larger answer.

AI  |  Content and IA  |  Design and Front-End  |  Strategy