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Build Your Digital Writing Toolbox
In advance of Now What? Workshops, we’re featuring short interviews with our smart and wonderful workshop speakers. This week, we talk to Scott Kubie about the idea of a digital writing toolbox — and what a toolbox does to help writers get better footing and facilitate collaboration.
Adapting to Disruption
In web, it’s been one for change, adaptation, and innovation. And 2020 has been a year of change.
Audiences, Outcomes, and Determining User Needs
Every website needs an audience. And every audience needs a goal. Advocating for end-user needs is the very foundation of the user experience disciplines. Corey Vilhauer explains the threads that bind UX research to content strategy and project deliverables that deliver.
Structured Content the Right Way
Blobs. Chunks. WYSIWYG vs. structured content. There are two ends to the spectrum, and we discuss how to land somewhere in the middle, providing a quality editing experience while still keeping the constructs of structured content front and center.
A Web Analytics Primer
Understanding analytics takes more than just a Google Analytics account – it takes a thoughtful and relevant strategy, from determining audience needs to accurately tracking outcomes.
Content Structure: An Editor’s Perspective
In advance of Now What? Workshops, we’re featuring short interviews with our smart and wonderful workshop speakers. This week, we talk to Laura Creekmore about the basics of content structure, editorial structure, and how it helps both streamline and standardize the content we create for our site users.
Corey Vilhauer Featured in “25 Hottest Web Design Techniques”
A better web means a better experience for everyone. Users should be able to reach what they need without worrying about how they're accessing the internet. Our user experience strategist Corey Vilhauer put his spin on this list of 25 techniques.
The Web of Questions
Our web is a complicated web, because people are complicated beings. So we depend on asking questions – for clarity, yes, but also for education and inclusion.
Making the Switch to Google Analytics 4
It’s almost here: Google Analytics is about to make the biggest change in years, sunsetting the familiar Universal Analytics (UA) model in favor of Google Analytics 4 (GA4). And while the transition looks like a lot of long and tedious work, the journey to converting to GA4 can be simple and time-efficient with some helpful tips.
From Content Analytics to Intelligent Content: a Review of uMarketingSuite
In the early days of the web, analytics shifted from curiosity to a driving force. Now, the focus is on what you do with those analytics — what insights can you glean in order to help drive conversions? For Umbraco users, uMarketingSuite helps put these insights into action.