News & Thoughts

From announcements to deep-dive blog posts, here’s the pulse of what Blend is thinking.

Governance

Introducing: Blend’s QA Practice Manager

  • Jul. 02 2018

A developer by trade with an eye toward accessible content and design, providing Blend and our clients with the support needed to make sure everything functions properly while meeting and exceeding expectations.

Understanding Customers: Data, Journeys and Insights

    Jon Crowley
  • Feb. 27 2018

In advance of Now What? Workshops, we’re featuring short interviews with our smart and wonderful workshop speakers. This week, we talk to Jon Crowley about analytics and metrics — and how to use metrics to make better content decisions.

Build Your Digital Writing Toolbox

    Scott Kubie
  • Jan. 30 2018

In advance of Now What? Workshops, we’re featuring short interviews with our smart and wonderful workshop speakers. This week, we talk to Scott Kubie about the idea of a digital writing toolbox — and what a toolbox does to help writers get better footing and facilitate collaboration.

“The Self-Directed Strategist” — Confab 2016

    Corey Vilhauer
  • May. 21 2016

Blend’s User Experience Strategist Corey Vilhauer spoke this week at Confab Central 2016 in Minneapolis, Minnesota about building a content strategy practice and managing organizational change.

The Need for Content Operations

    Deane Barker
  • Jan. 27 2016

We implement content management as a practice, and we've seen two patterns over and over again: organizations are either not prepared to use, or not fully using, the CMS.

“Small CS: A Shoestring Approach to Content Strategy” — Now What? Conference 2015

    Corey Vilhauer
  • Apr. 30 2015

The discussion around content strategy is framed by large examples, but it’s also the work of regional organizations, small universities, and mom and pop stores. Corey Vilhauer talks about how to take it on.

“Introducing the Blend Web Operations Framework” — Now What? Conference 2015

    Deane Barker
  • Apr. 30 2015

Effective web operations is often treated as something of a minor miracle — we’re not sure how it gets done, but we stumble through it somehow. Deane Barker outlines Blend's “Web Operations Framework.”

 

You Want Collaboration, Not Workflow

    Deane Barker
  • Jun. 01 2014

The CMS sales cycle always talks about workflow like it’s a magic bullet for any of our content problems. But it’s usually not workflow we want — it’s collaboration.

Familiarity Testing: Planning for Pet Peeves and the Possibility of Follow-up

    Corey Vilhauer
  • Jul. 28 2010

An editor’s first encounter with a CMS helps to form an opinion – good or bad – that will influence the relationship between user and tool for the life of the system. What are they willing to put up with?

On Post-Launch Content Schedules: Or, Who's Taking Care of the House?

    Corey Vilhauer
  • Jun. 30 2010

In the web industry, we build websites. But we might as well be building houses. Except, instead of populating homes with people, we’re filling them with information, application and entertainment. How do we take care of them?

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