News & Thoughts

From announcements to deep-dive blog posts, here’s the pulse of what Blend is thinking.

Content

Now What? Workshops 2018 Recap

  • May. 11 2018

We’ve put away the signage. We’ve cleaned up the office. Now, it’s time to take a deep breath, exhale, and look back on another successful Now What? Workshops.

Understanding Customers: Data, Journeys and Insights

    Jon Crowley
  • Feb. 27 2018

In advance of Now What? Workshops, we’re featuring short interviews with our smart and wonderful workshop speakers. This week, we talk to Jon Crowley about analytics and metrics — and how to use metrics to make better content decisions.

Web Accessibility: A Primer

  • Feb. 21 2018

Web accessibility has become a legal hot topic, but it’s also integral to creating a useful and usable web presence. This primer is designed to help you get a high-level view of what web accessibility is, how it affects your customers, and a little bit about what can be done to make sure our sites are accessible for everyone.

Build Your Digital Writing Toolbox

    Scott Kubie
  • Jan. 30 2018

In advance of Now What? Workshops, we’re featuring short interviews with our smart and wonderful workshop speakers. This week, we talk to Scott Kubie about the idea of a digital writing toolbox — and what a toolbox does to help writers get better footing and facilitate collaboration.

Content Structure: An Editor’s Perspective

    Laura Creekmore
  • Jan. 12 2018

In advance of Now What? Workshops, we’re featuring short interviews with our smart and wonderful workshop speakers. This week, we talk to Laura Creekmore about the basics of content structure, editorial structure, and how it helps both streamline and standardize the content we create for our site users.

On the Road

  • Jul. 05 2017

Deane and Corey share insights from years of content management projects.

Rationality in CMS implementation planning

    Deane Barker
  • Jul. 06 2016

You do not need to surrender your entire project to a content management system. Chief strategy officer Deane Barker explains.

“The Self-Directed Strategist” — Confab 2016

    Corey Vilhauer
  • May. 21 2016

Blend’s User Experience Strategist Corey Vilhauer spoke this week at Confab Central 2016 in Minneapolis, Minnesota about building a content strategy practice and managing organizational change.

The Need for Content Operations

    Deane Barker
  • Jan. 27 2016

We implement content management as a practice, and we've seen two patterns over and over again: organizations are either not prepared to use, or not fully using, the CMS.

There Won't Be An Ad Blocker War

    Joe Kepley
  • Sep. 21 2015

People seem to have really taken notice of ad blocking. But despite the worries of publishers – and the ethics behind ad blocking – those who are basking in their newly fast web will quickly lose the war.

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