A Solution for the Provost's Office
How do we create and organize a university site that serves nearly everyone that the main site doesn’t?
Building for the steps beyond “Apply Now.”
Potential students have all of the luck when it comes to a university website. It’s made with their needs in mind. Here’s the Apply Now button. There’s the Financial Aid section.
However, it’s not always so easy when you’re a member of the faculty looking for course approval, or if you’re a potential new employee looking for information on the university. How do you create a site that serves nearly everyone that the main site doesn’t?
A site for secondary audiences.
The Office of the Provost’s content didn’t fall within the traditional, tried, and true buckets we usually see on a university site, created with admissions and potential students in mind. Instead, the Office of the Provost focuses on a lot of administrative and governance content — their official positioning line is that “The Office of the Provost is responsible for ensuring a quality educational experience for students while providing support for new and existing faculty and actively engaging with our community.”
It’s not a small task — especially when the existing site is seen as the closest thing the University has to an extranet — providing administrative content to current and future faculty, students looking for on-campus resources, and connection points for the community.
Through our discovery process, we also found a hidden goal that the site would need to serve: students simply didn’t understand the purpose of the Office of the Provost.