A Design Refresh for an Accessible Time
Old friends, long-time clients, and a new identity for their new direction: how we helped refresh the vision of Face It TOGETHER.
Redesigning a movement.
As they’ve gone from across-the-hall neighbors to leaders of a nationwide push for addiction recovery awareness, we’ve been excited to play a small part in helping Face It TOGETHER grow into what it is today: a nationally renowned clearinghouse and support center for those suffering with addiction.
But, even though their old site was still serving them well, an adjustment of their business model — from an affiliate model, with cities developing Face It TOGETHER locations on their own, to a unified collective with a headquarters in Denver — necessitated a new style of site. Something less focused on locations and more focused on the model itself.
This means that all of those satellite subsites needed to be absorbed into the main Face It TOGETHER domain, which means content itself needed a complete overhaul. We began with a new round of discovery and strategy, and found that a change in the organizational model could bring a fresh look at the content model, allowing us to consolidate news and blog posts, streamline the overall branding, and restructure the purpose of the site toward big, bold, and simple concepts that served the right audiences.
All with a single, simple message: we are here to help, no matter the stage of addiction you’re in.