A simple Google Map search can collect a lot of data, which is why one of our Children Hospital client's turned to Blend and Freshpaint to develop a new, secure, HIPAA-compliant location map.
We connect with our friends online. We shop online. We watch movies and order food online. Everything we do can probably be handled online in some way.
But one thing still requires an in-person connection: medical procedures and consults. That’s why children’s hospitals understand the importance of the location map. Blend worked with one of our clients to help develop a new solution for custom location maps using Freshpaint.
Freshpaint, a healthcare privacy platform that helps identify potential privacy risks in the face of HIPAA and GDPR compliance, is already a fixture across this Children’s Hospital’s multiple digital properties. Focusing on ways to improve the security and privacy of both site users and potential patients, Freshpaint provides ongoing maintenance of content and highlights potential risks — not just for explicit data transfer, such as forms and tracking, but for items that might be entirely out of a hospital’s control, such as the practices of specific third parties and plugins.
This includes the use of maps, specifically Google Maps. When a user goes to a hospital map to find a location, Google Maps asks for an IP address to help identify that user’s current location. This IP address can then be mapped to the type of health system location being requested—for example, an IP address can then be tied to requests for an oncology clinic, which causes obvious HIPAA issues.
Freshpaint wanted to fix this, and Blend was there to help. Providing an alternative to Google Maps integrations, Freshpaint designed and developed a custom map for our client’s hospital system. With insight from Blend’s development team, Freshpaint navigated Optimizely’s technology stack and created something that works fluidly with the existing code, turning what could have been a data nightmare into an opportunity for advancement and privacy.
Our decades of experience working with health and financial data help us understand the value that Freshpaint brings to data security, performance, and accessibility. We’re proud to have helped implement Freshpaint and guided their team toward a solution for this Children’s Hospital. With their map solution primed to become a fixture across all hospital sites, we’re excited to see where the potential may lead.
Project results.
- Helped Freshpaint understand our client's location map and integration within Optimizely
- Integrated a Freshpaint solution within their existing site.
