Fresh Design and Interconnected Content Model

With the American Bonanza Society — a type club for owners and enthusiasts of the Beechcraft brand of small aircraft — there wasn’t just a need to modernize and make fresh. There was a need to literally collect and preserve, in a way that was searchable and categorizable, the entire collection of repair manuals, updates, and past magazines — the very history of the brand itself, dating back to the 1940s.

The new American Bonanza Society site needed a design that was easy to read, easy to navigate and was able to showcase the sophistication and knowledge of the organization, all while using a flexible content structure and media queries to create a single site that can be viewed on any device.

We designed a site that allowed visitors to clearly understand what, exactly, American Bonanza Society does, presenting a value proposition of community, safety, and support for Beechcraft owners and enthusiasts — which instantly positions American Bonanza Society as the reputable organization it is.

This also meant building a content model that made sense to the small team of curators at American Bonanza Society — people who not only run the website, but run the organization. Developing connections within content that allowed categories to rule (and allowed facilitation of content in lists and model-specific pages to be created and curated without an advanced degree in content management).