Thoughts

Thoughts and Articles from Blend Interactive

June 15, 2019  |  The Web Project Guide

Chapter 3: Form Your Project Team

A scientist, an executive, and an astronaut.

Web projects are shaped by the people involved in decision-making. You can help prevent latestage rework by making sure the right people are in the room from the beginning.

Discovery and Scoping  |  Project Management  |  Strategy

May 16, 2019  |  The Web Project Guide

Chapter 2: Set Your Expectations

A rocket ship going from point A to point B on a dotted line.

What does it mean to get started on this project? Let’s set a scope for what this project will include, as well as give some thought to what “success” means – and your realistic chances of achieving it.

Design and Front-End  |  Project Management  |  Strategy

May 15, 2019  |  The Web Project Guide

Chapter 1: Know the Scope of the Project

A match being lit.

So, we need a new website? The easy question is, “Now what?” The harder question is, “How did we get here?” Gain buy-in on the reasons behind a new project, define the problem in a way that gains traction, and avoid some early red flags along the way.

Discovery and Scoping  |  Project Management  |  Strategy

Corey Vilhauer  |  April 18, 2018

The Accessible Editor: Part One – What is the Accessible Editor?

Binoculars sitting on a table.

An introduction to editorial accessibility: in which we welcome the concept of accessibility and talk about its scope: both physical and societal.

Accessibility  |  Content and IA

Corey Vilhauer  |  April 18, 2018

The Accessible Editor: Part Two — The Structured Things: Alternative Text

Binoculars sitting on a table.

Even though we say an image is worth 1,000 words, to an assistive device an image is simply an image. We have to provide the words. Here's how.

Accessibility  |  Content and IA

Corey Vilhauer  |  April 18, 2018

The Accessible Editor: Part Four — Inside the WYSIWYG: Plain Language

Binoculars sitting on a table.

Accessibility means more than just structure. We need to write in a way that allows anyone to understand context — whether due to assistive devices, or due to a language barrier.

Accessibility  |  Content and IA

Corey Vilhauer  |  April 18, 2018

The Accessible Editor: Part Five — Inside the WYSIWYG: Headings and Descriptive Links

Binoculars sitting on a table.

So, we've done the work to make our content readable for people. Now it's time to make sure it's structured for search and assistive devies.

Accessibility  |  Content and IA

Corey Vilhauer  |  April 18, 2018

The Accessible Editor: Part Six — Some Final Thoughts

Binoculars sitting on a table.

The thrilling conclusion, in which we bring it all back together.

Accessibility  |  Content and IA

Corey Vilhauer  |  April 18, 2018

The Accessible Editor: Part Three — The Structured Things: Transcripts, Captions, and the Title Field

Binoculars sitting on a table.

Images aren't the only challenge to those who are working through a disability — videos are equally as frustrating. Here's how to manage that.

Accessibility  |  Content and IA

Jon Crowley  |  February 27, 2018

Understanding Customers: Data, Journeys and Insights

Someone taking notes on a workshop worksheet.

In advance of Now What? Workshops, we’re featuring short interviews with our smart and wonderful workshop speakers. This week, we talk to Jon Crowley about analytics and metrics — and how to use metrics to make better content decisions.

Content and IA  |  Discovery and Scoping  |  Strategy

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