Thoughts from Blend Interactive
One of Blend’s core values is a dedication to advocacy and progress — to expand upon and give back to the community that fuels us. This is where those thoughts live.
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Corey and Deane talk about understanding the audiences of the The Web Project Guide book, and the concept of predicate knowledge. Then, C. David Gammel, author of Online and On Mission, joins the podcast to talk about how to prioritize outcomes when stakeholders all have their own interests, understanding the expectations of those who use your website, and how to best introduce domain knowledge.
Episode 5: Identify Your Audiences (w/ Erika Hall) Off-site link
Corey and Deane talk about Bleachers, music producers, and how understanding your audience increases effectiveness. Then, Erika Hall, author of Just Enough Research, joins the podcast to talk about interviewing the people who will visit your site — how to frame interviews, effective incentives, and the difference between researching assumptions versus learning about your users.
A common misunderstanding is that one CMS is better at SEO than others. The success of your SEO relies on more than just your platform - it relies on content, plugins and the algorithm.
Web teams need plans. Ongoing planning can result in higher ROI, improved long-term site health and an optimized experience for editors and site visitors.
The expectations and demands of digital marketing managers have increased dramatically. Account Success Manager Taylor Lopour talks about how digital optimization can help.
In web, it’s been one for change, adaptation, and innovation. And 2020 has been a year of change.
Better understand the scope of your site search with this site search glossary.
How do you choose the right search engine for your site search? In part four of our site search series, we look at making the final decision.
When results are displayed in your site search, will they be relevant? In part three our site search series, we talk about organizing and displaying results.
You might want to search it all. Or, you might want to search a small section. In part two of our site search series, we look at how to choose what's indexed in your site search.