Thoughts from Blend Interactive
One of Blend’s core values is a dedication to advocacy and progress — to expand upon and give back to the community that fuels us. This is where those thoughts live.
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Corey and Deane talk about the idea of a web operations framework. Then, Meghan Casey, content strategist and author of The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, joins to talk about content governance and ongoing maintenance — how humans are nearly always the problem (but not the humans you might think), the things you can do to plan for post-launch content, and how to deromanticize the bit launch in favor of content maintenance.
Much like the early days of social media, digital experimentation is a rapidly expanding practice that promises to make big waves in the marketing world.
Starting a plan to enhance your digital optimization, means finding your right tool set.
Optimizing your website doesn't always require the budget of a Fortune 500 company. We're here to help guide small businesses toward enhancing their digital presence with the first in a three-part series: setting goals for web optimization.
Much like we maintain our homes from season to season, our websites need periodic audits — to see what has changed and what has not. In this post, we focus on three specific types of audits: accessibility audits, performance audits, and design audits.
Websites are built, for the most part, for humans. Yet, the humans who interact with our websites are largely anonymous. Blend's CTO Joe Kepley discusses how to balance the need for better information, with a user's right to privacy, especially with existing HIPAA standards.
So ... what IS DXP? And how do you navigate the different forms and add-ons available within a digital experience platform (DXP)? Blend CTO Joe Kepley discusses the ins and outs of DXP, including how to prioritize the rollout of new features.
The beginning of a new year brings excitement and anticipation. On the other hand, the end of the year brings about reflection and planning.
It’s almost here: Google Analytics is about to make the biggest change in years, sunsetting the familiar Universal Analytics (UA) model in favor of Google Analytics 4 (GA4). And while the transition looks like a lot of long and tedious work, the journey to converting to GA4 can be simple and time-efficient with some helpful tips.
Web teams need plans. Ongoing planning can result in higher ROI, improved long-term site health and an optimized experience for editors and site visitors.