Thoughts and Articles from Blend Interactive

Trust in web content is getting harder to earn. A few small, human touches — a real author, real sources, a point of view — show your writing came from a person.

AI  |  Content and IA

Just becuase your rates are public, it doesn't mean AI search can easily read them. How to structure credit union content for maximum crawlability. 

Financial Services  |  AI  |  Content and IA

Worried your content won't show up in AI search? Here are the five problems we find most often in GEO audits — from easy heading fixes to deeper editorial work.

AI  |  Content and IA

Google just published its first official GEO guidance — and it reframes what we thought we knew. Here's what changed, what held up, and what it can't tell you.

AI  |  Content and IA

Accessible writing and GEO-readiness reward the same practices — and understanding why gives you a much stronger argument for both. This article explains where they overlap, what the shared patterns look like, and how to use that overlap to get writing quality taken seriously in rooms where it hasn't been yet.

Accessibility  |  AI  |  Content and IA

GEO isn't a replacement for good writing — it's proof that good writing always mattered. Here's what shifts when you write for AI search, and what stays the same.

AI  |  Content and IA

Most web projects start by thinking in pages. But the sites that are easiest to manage — and best understood by search engines — are built around components. Here's why that distinction matters.

Content and IA  |  Design and Front-End  |  Strategy

Most web projects are defined by their deliverables. We think the real value lives in the process — the conversations, the alignment, and the thinking that happens before anyone opens a design file.

Content and IA  |  Digital Optimization  |  Discovery and Scoping  |  Strategy

It’s a tough time to be a web marketer.

In just a few months, change has dominated how web content is discovered and consumed. For years, the pipeline for organic traffic was simple: you run a search on one of the major providers, like Google, you take a look at the top few results, and you click the one that seems best.

AI  |  Content and IA

How AI-powered search tools find and cite your content — and how a GEO audit identifies what to fix. What's involved, what it costs, and when you need one.

AI  |  Content and IA  |  Strategy