Thoughts and Articles from Blend Interactive

Corey and Deane discuss the people and rules that help run a website after launch. Then, David Hobbs, author of Website Product Management: Keeping Focused During Change, joins to talk about transferring a site from a project to a product — what that means to keep the site going after launch, where it most often fails, and how to streamline requests and set reasonable expectations for the future of the site.

Design and Front-End  |  Development  |  Project Management  |  Strategy

Migrations don’t have to be a pain — Blend has a process and vision going forward of how to make the migration process simpler. 

Development  |  Migration  |  Strategy

Blend's CTO Joe Kepley has tips for how to increase website traffic and engagement for professional associations.  

Associations  |  Strategy

Much like the early days of social media, digital experimentation is a rapidly expanding practice that promises to make big waves in the marketing world.

Digital Optimization  |  Strategy

Starting a plan to enhance your digital optimization, means finding your right tool set. 

Digital Optimization  |  Strategy

Optimizing your website doesn't always require the budget of a Fortune 500 company. We're here to help guide small businesses toward enhancing their digital presence with the first in a three-part series: setting goals for web optimization.

Digital Optimization  |  Strategy

Corey and Deane discuss an old migration project. Then, Carrie Hane, Principal Digital Strategist at Sanity and co-author of Designing Connected Content, joins to talk about preparing content for site migration — how good content modeling helps set up a site for future success, the psychological side of migrations, and a few horror stories from Carrie and Deane. Carrie graciously insists this is not the most depressing episode yet.

Content and IA  |  Migration  |  Strategy

Corey and Deane talk about how front-end development has evolved past the early days. Then, Ethan Marcotte, author of Responsive Web Design and Partner at Autogram, joins to discuss front-end development and how the world has impacted how front-end design is treated and approached. We also joke about whether Deane actually “invented” responsive web design. (He didn’t.)

Accessibility  |  Design and Front-End  |  Development  |  Strategy

Much like we maintain our homes from season to season, our websites need periodic audits — to see what has changed and what has not. In this post, we focus on three specific types of audits: accessibility audits, performance audits, and design audits.

Accessibility  |  Digital Optimization  |  Strategy

Blend's CTO Joe Kepley discusses how to balance the need for better information, with a user's right to privacy, especially with existing HIPAA standards.

Development  |  Digital Optimization  |  Strategy