Thoughts

Thoughts and Articles from Blend Interactive

Bob Davidson  |  August 26, 2025

Lessons Learned from Building an Optimizely SaaS Site

I’ve been building websites in content management systems for almost 20 years now. And the majority of those sites have been built in what we might call a traditional, coupled CMS, where a single application is responsible for both the management and rendering of content. But like so many, I’ve been diving to headless, specifically building a new site in Optimizely’s Software-as-a-Service (SaaS) headless offering.

Development  |  Optimizely  |  Strategy

Corey Vilhauer  |  June 17, 2025

Connecting Patients and Providers: A Guide to Upgrading Provider Search for Children’s Hospitals

When it comes to our children, even the smallest health concern can feel overwhelming. A lingering cough becomes a source of panic. A late-night fever turns into a frantic search for answers. In those moments, clarity and reassurance matter more than ever. But too often, the first point of contact — a hospital’s website — adds more confusion than comfort.

Healthcare  |  Content and IA  |  Development  |  Strategy

Bob Davidson  |  May 13, 2025

On Technical Debt

A set of colored lines turning into a bundled mess, signifying technical debt.

It doesn’t matter how fast you move or how much you plan; websites accumulate technical debt.

Development  |  Strategy

April 30, 2025

Blend Interactive Partners with Contentstack

A stylized background with Contentstack logo.

Blend Interactive is now a Solutions partner to another industry-leading CMS platform – Contentstack.

Development

Shannan Anderson  |  March 26, 2025

Keeping Your Website Fresh: 10 Post-Launch Web Tasks

Various icons, including: an eye, a but, a no symbol, a magnifying glass, a lock, a cloud upload, a Blend logo, an Instagram logo, two speech bubbles, a recycle logo, and a smiley face.

A website's success doesn't hinge on what happens on launch day — it's an ongoing balance of maintenance and improvement after your site has already launched.

Development  |  Project Management

Bob Davidson  |  February 11, 2025

Getting the Most Out of Optimizely Cloudflare Edge Logs

Bob Davidson sitting at a table in his office.

Optimizely is introducing the ability to access Cloudflare's edge logs, which gives access to some information previously unavailable except through support.

Development  |  Optimizely

Joe Kepley  |  October 16, 2024

Must Have Features of a Children's Hospital Website

A collage of children's hospital icons, including a hospital logo, a heart, medicine, syringe, mouse, bottle, bandaids, and more.

Your website can often be the first impression of the level of care your healthcare team provides – giving you a chance to welcome a child and their family to your children's hospital long before they set foot in the front door. 

Healthcare  |  Content and IA  |  Development  |  Strategy

September 6, 2024

Blend is an Optimizely Platinum Partner

Optimizely logo and Blend logo.

Blend Interactive has been named a 2024 Optimizely Platinum Solutions Partner — a partnership that has withstood the test of time. 

Development  |  Optimizely

Karla Santi  |  September 5, 2024

From Code to Care: The Hidden Impact of Our Work

The Blend team collaborating in the office conference room.

Coding with compassion, Karla shares some light into one of the ways Blend creates purpose behind the keyboard.

Healthcare  |  Development  |  Strategy

Chase Burandt, Chris Wahl & Steph Sommers  |  September 3, 2024

Upgrade Your CMS: Umbraco or Optimizely

The Blend team collaborating at the dining room tables.

What do you need to know when it comes to an Optimizely or Umbraco upgrade? We asked some of our lead developers to highlights some of the common obstacles and pain points of a large CMS upgrade.

Development  |  Migration  |  Optimizely  |  Umbraco

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