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Thoughts from Blend Interactive
One of Blend’s core values is a dedication to advocacy and progress — to expand upon and give back to the community that fuels us. This is where those thoughts live.
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Optimizely Release Notes — November / December 2021
The following release notes highlight major or interesting changes in Optimizely's products in November and December 2021.
Episode 2: Set Your Expectations (w/ Karen McGrane) Off-site link
Corey and Deane talk about the concept of having it "fast, cheap, and good: pick two." Then, we chat with Karen McGrane of Autogram about our role as corporate counselors, dealing with overpromises, and the best mockumentary.
Episode 1: Know the Scope of the Project (w/ Bill DeRouchey) Off-site link
Corey and Deane discuss the opening beats of a project. Then, we chat with Bill DeRouchey, former lead product designer for Zendesk, to discuss his history with vetting and researching a new project during the opening salvo, territorialism, and Mike Watt.
Introducing: The Web Project Guide Podcast
We’re excited to announce The Web Project Guide podcast: a guide to understanding the web project process.
Umbraco 9 - What's New
Umbraco 9 is one of the largest releases from the CMS. Our CTO, Joe Kepley, breaks down what this new version means for site editors.
Integrating Azure AD with Optimizely CMS 12
Blend's Director of Development Bob Davidson talks through how Optimizely integrates with Azure Active Directory after the introduction of Optimizely CMS 12.
Optimizely Release Notes — September / October 2021
The following release notes highlight major or interesting changes in Optimizely's products in September and October 2021.
No CMS Is a (SEO) Magic Bullet: A Quick Guide on SEO Within the CMS
A common misunderstanding is that one CMS is better at SEO than others. The success of your SEO relies on more than just your platform - it relies on content, plugins and the algorithm.
Q&A With the Authors of The Web Project Guide
Blend's CEO sat down with Corey Vilhauer and Deane Barker, the authors of "The Web Project Guide", to find out what it was really like to co-author with each other.
Optimizely Release Notes — June / July / August 2021
The following release notes highlight major or interesting changes in Optimizely’s products in June, July, and August 2021.
Beyond Blend.
Blend doesn’t just write here: we also write books, create videos, and dive deep into our individual disciplines. Check out some of our external sources of knowledge.

The Web Project Guide
A phase-by-phase look at the web design and development process, providing context to each step.

Coding with Bob
A YouTube series by our director of development, focusing on .NET coding and Optimizely development.

Eating Elephant
A blog about content strategy, information architecture, and understanding user needs.