Thoughts from Blend Interactive

One of Blend’s core values is a dedication to advocacy and progress — to expand upon and give back to the community that fuels us. This is where those thoughts live.

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A Lawyer and a Content Strategist Walk Into A Bar..

Blend Interactive pairs up with legal firm Woods Fuller Schultz and Smith to answer questions about website accessibility.

July 17, 2020

Content Strategy and Crisis Communications

Over the past several weeks, we’ve seen a spectrum of responses to the ongoing COVID–19 pandemic, including our own. Blend's Director of Strategy Corey Vilhauer writes on how we can straddle the line between hiatus and action, building upon a content strategy for crisis communications.

May 6, 2020

Chapter 24: Maintain and Improve Off-site link

And the real work begins: how to manage the support and maintenance process, circulate and check new content, and keep the site fresh long after launch day.

April 16, 2020 | The Web Project Guide

Chapter 23: Plan for Post-Launch Operations Off-site link

An effective website depends on a collection of humans performing roles. Who are these people, what are they being asked to do, and how are lines of communication and reporting established?

April 15, 2020 | The Web Project Guide

Chapter 22: Test and Launch the Site Off-site link

The time has come to launch. You need to check off the final items on your list, make sure the site is running in its production environment, and launch. Then, you need to make sure you resolve the issues that crop up after the site goes live.

March 16, 2020 | The Web Project Guide

Chapter 21: Migrate and Populate the Content Off-site link

An oft-overlooked step in a website project is actually getting the content into the CMS. This might be an automated or manual project, depending on where the content is now, and how it might need to change.

March 15, 2020 | The Web Project Guide

So ... What Is Discovery?

Building a website is like building a house — each decision is built upon the decisions that came before. Just as an architect doesn’t just throw a number at you and begin working on blueprints, we don’t begin working on a project until we fully understand the scope. We do that through our discovery process.

March 6, 2020

The Need for Content Operations

We implement content management as a practice, and we've seen two patterns over and over again: organizations are either not prepared to use, or not fully using, the CMS.

March 6, 2020

Navigating the DAM Revolution

The industry is buzzing with the rise of digital asset management solutions, and it's important to understand how you can benefit from utilizing a DAM solution, and the steps needed for implementation.

February 21, 2020

Chapter 19: Implement the Design Off-site link

To take visual design and turn it into a fully functional (and responsive) web design is a mix of programming, math, and human interaction.

February 15, 2020 | The Web Project Guide

Beyond Blend.

Blend doesn’t just write here: we also write books, create videos, and dive deep into our individual disciplines. Check out some of our external sources of knowledge.

The Web Project Guide

A phase-by-phase look at the web design and development process, providing context to each step.

Coding with Bob

A YouTube series by our director of development, focusing on .NET coding and Optimizely development.

Eating Elephant

A blog about content strategy, information architecture, and understanding user needs.