Have you been wanting to join the Blend team? Well, good news: We're hiring. Check out the open positions!
Thoughts from Blend Interactive
One of Blend’s core values is a dedication to advocacy and progress — to expand upon and give back to the community that fuels us. This is where those thoughts live.
Search Results List
Chapter 10: Organize Your Content Off-site link
Your site won’t just magically arrange itself. Instead, you must provide organization in a way that speaks to those who visit your site. What labels do they expect? How do they get from one section to another? How do they hone in on an information scent?
Chapter 9: Develop a Strategy for Your Content Off-site link
Content drives business goals, which means content drives your site. For content that needs to be changed, content that does not yet exist, and even content that will stay the same, we need a strategic plan that provides both high-level direction and a more detailed review of messaging and function.
Chapter 8: Gather Insight From Your Metrics Off-site link
A website generates lots of numbers representing how visitors behave. What numbers are important, and what numbers can translate to some measure of “success?”
Chapter 6: Identify Outcomes and Expectations Off-site link
Your content and message – and your audiences – live on dozens of paths and hundreds of combinations. Understanding what they’re looking for when they access your project will have a large impact on the steps that follow.
Chapter 5: Identify Your Audiences Off-site link
We build websites to prompt an action or convey information to humans. Who are your humans? What are their motivations?
Chapter 4: Create a Project Plan Off-site link
Determine the true time scope of your project. When does it start (hint: right now, perhaps) and how will you choose someone to help through to the very end?
Chapter 3: Form Your Project Team Off-site link
Web projects are shaped by the people involved in decision-making. You can help prevent latestage rework by making sure the right people are in the room from the beginning.
Chapter 2: Set Your Expectations Off-site link
What does it mean to get started on this project? Let’s set a scope for what this project will include, as well as give some thought to what “success” means – and your realistic chances of achieving it.
Chapter 1: Know the Scope of the Project Off-site link
So, we need a new website? The easy question is, “Now what?” The harder question is, “How did we get here?” Gain buy-in on the reasons behind a new project, define the problem in a way that gains traction, and avoid some early red flags along the way.
Understanding Customers: Data, Journeys and Insights
In advance of Now What? Workshops, we’re featuring short interviews with our smart and wonderful workshop speakers. This week, we talk to Jon Crowley about analytics and metrics — and how to use metrics to make better content decisions.
Beyond Blend.
Blend doesn’t just write here: we also write books, create videos, and dive deep into our individual disciplines. Check out some of our external sources of knowledge.
The Web Project Guide
A phase-by-phase look at the web design and development process, providing context to each step.
Coding with Bob
A YouTube series by our director of development, focusing on .NET coding and Optimizely development.
From Pixels to Purpose
A newsletter from our CEO, where personal stories meet practical insights on creativity and leadership.