Thoughts from Blend Interactive
One of Blend’s core values is a dedication to advocacy and progress — to expand upon and give back to the community that fuels us. This is where those thoughts live.
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Blend Interactive Named uMarketingSuite's First North American Partner
Blend Interactive is excited to announce that we have become the first North American partner for uMarketingSuite, an all-in-one marketing suite that extends Umbraco’s ability to facilitate marketing and communication goals.
Making the Switch to Google Analytics 4
It’s almost here: Google Analytics is about to make the biggest change in years, sunsetting the familiar Universal Analytics (UA) model in favor of Google Analytics 4 (GA4). And while the transition looks like a lot of long and tedious work, the journey to converting to GA4 can be simple and time-efficient with some helpful tips.
Umbraco 10 — What’s New
Umbraco 10 is the newest release for Umbraco’s CMS. Our Umbraco team breaks down what this new version means for site editors and developers.
Karla’s European Vacation: Attending Codegarden 2022
Business “vacations” are never really vacations — after all, vacations typically involve some kind of rest. Our CEO, Karla Santi, recently traveled to Denmark to attend Umbraco’s Codegarden and, while she came back without a voice and a definite lack of sleep, she said it was worth every minute.
Episode 8: Gather Insight From Your Metrics (w/ Jon Crowley) Off-site link
Corey and Deane talk about the first time they tracked analytics on their blogs in the early 2000s. Then, Jon Crowley, Senior Vice President of Strategy at Diamond Marketing Group, talks to us about the balance between data and insights — how to focus on questions rather than raw numbers, how to look for answers rather than “trying to be correct,” and a when we can take data at face value. (He also gives us a tour of his shoe collection.)
Flexibility First: Designing for Mobile and Beyond
There’s a lot more to building a mobile-friendly and responsive site than just saying the words “mobile-first” and willing it into being. What does it mean? How is it done? In this article, we take a look at the process behind designing for mobile.
Blend Releases Two Umbraco Utilities Into the Wild
At Blend, we’ve created our own utilities and shortcuts for helping every project become a success — and we’ve released two new ones to the Umbraco community: Blend.Sitemap and Blend.RobotsTxt.
Episode 7: Know Your Content (w/ Paula Ladenburg Land) Off-site link
Corey and Deane talk about Blend CEO Karla Santi’s recent selection as Small Business Person of the Year for South Dakota. Then, Paula Ladenburg Land, author of The Content Inventory and Audit Handbook and principal at Strategic Content LLC, joins the podcast to talk about content inventories and content audits, including what separates the two, when and how to worry about auditing, and her first ever content inventory, which arrived as a spreadsheet on one-and-a-half inches of printed paper.
Optimizely Release Notes — March / April 2022
The following release notes highlight major or interesting changes in Optimizely's products in March and April 2022.
Umbraco Release Notes — March / April 2022
The following release notes highlight major or interesting changes in Umbraco's products in March and April 2022.
Blend doesn’t just write here: we also write books, create videos, and dive deep into our individual disciplines. Check out some of our external sources of knowledge.
The Web Project Guide
A phase-by-phase look at the web design and development process, providing context to each step.
Coding with Bob
A YouTube series by our director of development, focusing on .NET coding and Optimizely development.
A blog about content strategy, information architecture, and understanding user needs.