Thoughts and Articles from Blend Interactive

Your content and message – and your audiences – live on dozens of paths and hundreds of combinations. Understanding what they’re looking for when they access your project will have a large impact on the steps that follow.

Discovery and Scoping  |  Strategy

We build websites to prompt an action or convey information to humans. Who are your humans? What are their motivations?

Discovery and Scoping  |  Strategy

Determine the true time scope of your project. When does it start (hint: right now, perhaps) and how will you choose someone to help through to the very end?

Web projects are shaped by the people involved in decision-making. You can help prevent latestage rework by making sure the right people are in the room from the beginning.

Discovery and Scoping  |  Project Management  |  Strategy

What does it mean to get started on this project? Let’s set a scope for what this project will include, as well as give some thought to what “success” means – and your realistic chances of achieving it.

Design and Front-End  |  Project Management  |  Strategy

So, we need a new website? The easy question is, “Now what?” The harder question is, “How did we get here?” Gain buy-in on the reasons behind a new project, define the problem in a way that gains traction, and avoid some early red flags along the way.

Discovery and Scoping  |  Project Management  |  Strategy

An introduction to editorial accessibility: in which we welcome the concept of accessibility and talk about its scope: both physical and societal.

Accessibility  |  Content and IA

Even though we say an image is worth 1,000 words, to an assistive device an image is simply an image. We have to provide the words. Here's how.

Accessibility  |  Content and IA

Accessibility means more than just structure. We need to write in a way that allows anyone to understand context — whether due to assistive devices, or due to a language barrier.

Accessibility  |  Content and IA

So, we've done the work to make our content readable for people. Now it's time to make sure it's structured for search and assistive devies.

Accessibility  |  Content and IA