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Thoughts from Blend Interactive

One of Blend’s core values is a dedication to advocacy and progress — to expand upon and give back to the community that fuels us. This is where those thoughts live.

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Episode 2: Set Your Expectations (w/ Karen McGrane) Off-site link

Corey and Deane talk about the concept of having it "fast, cheap, and good: pick two." Then, we chat with Karen McGrane of Autogram about our role as corporate counselors, dealing with overpromises, and the best mockumentary.

December 15, 2021 | The Web Project Guide Podcast

Episode 1: Know the Scope of the Project (w/ Bill DeRouchey) Off-site link

Corey and Deane discuss the opening beats of a project. Then, we chat with Bill DeRouchey, former lead product designer for Zendesk, to discuss his history with vetting and researching a new project during the opening salvo, territorialism, and Mike Watt.

November 22, 2021 | The Web Project Guide Podcast

Chapter 18: Select an Integration Partner Off-site link

In many projects, you will engage with a services firm to install, configure, and customize a CMS to deliver the website you need.

January 16, 2020 | The Web Project Guide

Chapter 4: Create a Project Plan Off-site link

Determine the true time scope of your project. When does it start (hint: right now, perhaps) and how will you choose someone to help through to the very end?

June 16, 2019 | The Web Project Guide

Chapter 3: Form Your Project Team Off-site link

Web projects are shaped by the people involved in decision-making. You can help prevent latestage rework by making sure the right people are in the room from the beginning.

June 15, 2019 | The Web Project Guide

Chapter 2: Set Your Expectations Off-site link

What does it mean to get started on this project? Let’s set a scope for what this project will include, as well as give some thought to what “success” means – and your realistic chances of achieving it.

May 16, 2019 | The Web Project Guide

Chapter 1: Know the Scope of the Project Off-site link

So, we need a new website? The easy question is, “Now what?” The harder question is, “How did we get here?” Gain buy-in on the reasons behind a new project, define the problem in a way that gains traction, and avoid some early red flags along the way.

May 15, 2019 | The Web Project Guide

Beyond Blend.

Blend doesn’t just write here: we also write books, create videos, and dive deep into our individual disciplines. Check out some of our external sources of knowledge.

The Web Project Guide

A phase-by-phase look at the web design and development process, providing context to each step.

Coding with Bob

A YouTube series by our director of development, focusing on .NET coding and Optimizely development.

Eating Elephant

A blog about content strategy, information architecture, and understanding user needs.