Our Verticals

Children's Hospitals — Your goal is to provide answers when it matters the most. Our goal is to help you do just that.

Answering the Hard Questions

When a parent receives concerning news about their child's health, everything changes. Suddenly, the priority is no longer one of convenience but of specialty—parents need a hospital that knows their child's unique diagnosis and can provide quality care around that diagnosis.

In that moment, a children's hospital's website isn't just a marketing tool. It's a digital care team member that can either provide desperately needed answers or leave families feeling more lost than when they started.

Your children's hospital juggles dozens of content channels, all relying on one another to process, inform, coordinate, and communicate with worried families. It's important to have a website that brings it all together seamlessly in a way that provides hope, clarity, and builds trust through features like:

  • Navigation that thinks like a scared parent, not a hospital department
  • Search that works when emotions run high and medical terms feel foreign
  • Content that educates and reassures during one of the most challenging decisions of a parent's life
  • Accessible design that welcomes parents, patients, and families of all abilities

Creating this type of experience requires flexibility and intuitive strategies, a team that knows the ins and outs of children's hospitals, and technology that allows for quick changes, robust features, and secure integrations. We're that team.

We're determined to create a web solution that gives you the creative and technical flexibility you need to care for the parents and families who need you. Each solution is different, but typically, we find an effective children's hospital website may include: 

  • Integration with directories, information libraries, and other systems to create a unified user experience
  • Design systems created for expansion, knowing your needs will grow as fast as your organization
  • Editorial models that allow for creation across departments, with the appropriate approvals
  • A system designed to cross-promote services, highlight providers, and lead to more effective calls-to-action

Every Click Counts

From architecture to design and integrations — everything makes a difference in a parent's experience with your children's hospital site. 

We've helped children's hospitals improve their sites in just about every way. Curious about some of our tips and insights that we've learned along the way? Drop your email address at the link below and we'll send you our top tips for making your children's hopsital website experience the best it can be. 

A collage of children's hospital icons, including a hospital logo, a heart, medicine, syringe, mouse, bottle, bandaids, and more.

"Must Have" Features of a Children's Hospital Website

Your website can often be the first impression of the level of care your healthcare team provides – giving you a chance to welcome a child and their family to your children's hospital long before they set foot in the front door. 

Read more about Children's Hospital site features

Why Children's Hospitals Choose Blend

Our Passionate Team

We're a purposefully small team, perfectly sized to be a true partner who understands our clients' goals and needs and embraces them as our own. We become an extension of our clients' teams, solving problems from strategy to design to implementation.

We Embrace Technical Complexity

We love solving complex web problems. That might mean tricky yet secure integrations, accessible, performative, and welcoming design systems, or unique architectural needs — whatever it is, we've got your back.

We Partner With the Best

We're selective about the platforms we build websites with. Our standard for quality, flexibility, and security aligns with the needs of teams in highly regulated industries, such as healthcare. Not only that, but our development practice is rooted in best practices for web development and each CMS platform.

Related children's hospital work.

Learn more about some of the projects we've done with children's hospitals.

A stylized photo of a physician with a baby.

Our integration with existing hospital provider data allows a prominent children's hospital a chance to keep provider info up to date in one simple place.

A stylized photo of a kid in a wheelchair.

A taxonomy workshop designed to better understand both the categories and the structure of the site.

A stylized photo of a physician with a baby.

The benefits were apparent as we helped move a nationally renowned children's hospital to their new Optimizely DXP environment.

Tips for Children's Hospital Websites

We've written at length, both here and beyond, on ways to improve Children's Hospital websites.

Corey Vilhauer |  June 13, 2025

The Role of User Experience on a Children's Hospital Site

A stethoscope shaped like the letters "UX".

Designing a website for a children's hospital is unlike any other UX challenge. It’s not about selling a product or promoting a service; it's about providing care and support in a time of crisis.

Healthcare  |  Content and IA  | Strategy

Joe Kepley |  March 23, 2023

Web Analytics and HIPAA: How to Protect Your Site — and Your Users — From HIPAA Violations

The HIPPA logo on a styled background.

Blend's CTO Joe Kepley discusses how to balance the need for better information, with a user's right to privacy, especially with existing HIPAA standards.

Development  | Digital Optimization  | Strategy

Corey Vilhauer |  April 18, 2023

How Audits Improve Your Site: Accessibility, Performance, and Design Audits

A laptop showing a graphic with the word "Audit" in the middle.

Much like we maintain our homes from season to season, our websites need periodic audits — to see what has changed and what has not. In this post, we focus on three specific types of audits: accessibility audits, performance audits, and design audits.

Accessibility  | Digital Optimization  | Strategy

Karla Santi |  September 5, 2024

From Code to Care: The Hidden Impact of Our Work

The Blend team collaborating in the office conference room.

Coding with compassion, Karla shares some light into one of the ways Blend creates purpose behind the keyboard.

Healthcare  |  Development  | Strategy