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Corey and Deane talk about the idea of a web operations framework. Then, Meghan Casey, content strategist and author of The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, joins to talk about content governance and ongoing maintenance — how humans are nearly always the problem (but not the humans you might think), the things you can do to plan for post-launch content, and how to deromanticize the bit launch in favor of content maintenance.

Content and IA  |  Digital Optimization  |  Project Management

Much like the early days of social media, digital experimentation is a rapidly expanding practice that promises to make big waves in the marketing world.

Digital Optimization  |  Strategy

The South Dakota Department of Health partnered with Blend and Umbraco to create a future-focused, relevant, and flexible website to promote healthy living across the state.

Government  |  Healthcare  |  Content and IA  |  Design and Front-End  |  Development  |  Digital Optimization  |  Migration  |  Strategy  |  Umbraco

Starting a plan to enhance your digital optimization, means finding your right tool set. 

Digital Optimization  |  Strategy

Optimizing your website doesn't always require the budget of a Fortune 500 company. We're here to help guide small businesses toward enhancing their digital presence with the first in a three-part series: setting goals for web optimization.

Digital Optimization  |  Strategy

Much like we maintain our homes from season to season, our websites need periodic audits — to see what has changed and what has not. In this post, we focus on three specific types of audits: accessibility audits, performance audits, and design audits.

Accessibility  |  Digital Optimization  |  Strategy

Blend's CTO Joe Kepley discusses how to balance the need for better information, with a user's right to privacy, especially with existing HIPAA standards.

Healthcare  |  Development  |  Digital Optimization  |  Strategy

So ... what IS DXP? And how do you navigate the different forms and add-ons available within a digital experience platform (DXP)? Blend CTO Joe Kepley discusses the ins and outs of DXP, including how to prioritize the rollout of new features.

Development  |  Digital Optimization  |  Strategy

The beginning of a new year brings excitement and anticipation. On the other hand, the end of the year brings about reflection and planning.

Digital Optimization

Gaining alignment across multiple departments for a new direction, a new content team, and a brand new CMS.

Healthcare  |  Content and IA  |  Digital Optimization  |  Strategy