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Joe Kepley September 4, 2025

From SEO to GEO: Promoting Your Content In A Post-Search Era

It’s a tough time to be a web marketer.

In just a few months, change has dominated how web content is discovered and consumed. For years, the pipeline for organic traffic was simple: you run a search on one of the major providers, like Google, you take a look at the top few results, and you click the one that seems best.

AI  |  Content and IA

August 15, 2025

What is a GEO Audit and Assessment?

How AI-powered search tools find and cite your content — and how a GEO audit identifies what to fix. What's involved, what it costs, and when you need one.

AI  |  Content and IA  |  Strategy

Corey Vilhauer June 17, 2025

Connecting Patients and Providers: A Guide to Upgrading Provider Search for Children’s Hospitals

When it comes to our children, even the smallest health concern can feel overwhelming. A lingering cough becomes a source of panic. A late-night fever turns into a frantic search for answers. In those moments, clarity and reassurance matter more than ever. But too often, the first point of contact — a hospital’s website — adds more confusion than comfort.

Healthcare  |  Content and IA  |  Development  |  Strategy

June 15, 2025

What is a UX Foundation Workshop and Roadmap?

A stethoscope shaped like the letters "UX".

Before committing to a redesign, most teams need to answer the same hard questions: Who is the site really for? What does success look like? What should happen first?

Content and IA  |  Design and Front-End  |  Discovery and Scoping

Corey Vilhauer June 13, 2025

The Role of User Experience on a Children's Hospital Site

A stethoscope shaped like the letters "UX".

Designing a website for a children's hospital is unlike any other UX challenge. It’s not about selling a product or promoting a service; it's about providing care and support in a time of crisis.

Healthcare  |  Content and IA  |  Strategy

May 27, 2025

A Redesign that Provides a Clear Path to Justice

A stylized photo of the Lady of Justice with a South Dakota Supreme Court seal.

Blend redesigned the SD UJS site for clarity, accessibility, and ease of use, with Umbraco CMS, better content tools, and improved document handling.

Government  |  Content and IA  |  Design and Front-End  |  Development  |  Migration  |  Project Management  |  Umbraco

April 16, 2025

Clean Design for an Important Community Resource

A stylized photo of the hospital at Brookings Health System with a B H S logo.

The main goal of design for Brookings Health System was clear: design with wayfinding in mind, just as you would in the hospital.

Healthcare  |  Content and IA  |  Design and Front-End  |  Discovery and Scoping

April 15, 2025

What is a Content Strategy Audit and Roadmap?

Various icons, including: an eye, a but, a no symbol, a magnifying glass, a lock, a cloud upload, a Blend logo, an Instagram logo, two speech bubbles, a recycle logo, and a smiley face.

How a content strategy audit goes beyond inventory to assess message, structure, and editorial direction — and produces a roadmap for what to publish and why.

Content and IA  |  Digital Optimization

March 15, 2025

What is a Digital Experience Readiness Roadmap?

A bar graph with a question mark over it.

How a Digital Experience Readiness Roadmap helps organizations align on strategy, technology, team capability, and governance before a major digital initiative.

Content and IA  |  Strategy

October 25, 2024

Moving a Musical Institution to Umbraco

A stylized photo of a symphony with a South Dakota Symphony Orchestra logo.

The South Dakota Symphony Orchestra needed a site that was simple, easy to update, and affordable, so it turned to Blend and Umbraco for a site refresh and migration.

Events and Commerce  |  Content and IA  |  Design and Front-End  |  Umbraco