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August 17, 2026
One site, many audiences — from solo architects to enterprise IT directors. See how Blend led the strategy, design, and Optimizely build for a new deltek.com.
Commercial Services | Technology | Design and Front-End | Development | Discovery and Scoping | Optimizely
August 10, 2026
Blend audited SELCO Community Credit Union's website for generative search and built a schema and content roadmap to make its content readable and citable by AI engines.
Joe Kepley July 11, 2026
Upgrading to Optimizely CMS 13 brings AI content workflows, a new visual editor, and semantic search — here's why the move pays off quickly.
Bob Davison June 29, 2026
Spinning up templates for new content types takes time. Here's a proof-of-concept that uses Optimizely Opal to make it faster and safer.
AI | Development | Optimizely
Bob Davidson June 3, 2026
Upgrading from Optimizely CMS 12 to CMS 13 takes more than an updated NuGet package. Here's what to check before you start.
May 7, 2026
Blend replaced a legacy search tool on bonanza.org with Azure AI Search, adding content weighting, model-based filtering, and verified answers for ABS members.
Associations | AI | Content and IA | Development | Optimizely
Bob Davidson April 14, 2026
After upgrading two Blend Optimizely add-ons to CMS 13 compatibility, Bob Davidson shares the three takeaways — including the new Application system, async content area filtering, and tag helper-based platform navigation.
Bob Davidson August 26, 2025
I’ve been building websites in content management systems for almost 20 years now. And the majority of those sites have been built in what we might call a traditional, coupled CMS, where a single application is responsible for both the management and rendering of content. But like so many, I’ve been diving to headless, specifically building a new site in Optimizely’s Software-as-a-Service (SaaS) headless offering.
Cherry Bekaert is one of the U.S.’s fastest-growing accounting and consulting firms, and Blend helped design and develop an Optimizely site to cut through the noise of sterile accounting competitors.
Commercial Services | Financial Services | Design and Front-End | Development | Optimizely | Strategy
Bob Davidson February 11, 2025
Optimizely is introducing the ability to access Cloudflare's edge logs, which gives access to some information previously unavailable except through support.