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Joe Kepley  |  October 12, 2023

A Vision for a Pain-Free Migration 

Two computers connected by a single line, with the Blend logo in between.

Migrations don’t have to be a pain — Blend has a process and vision going forward of how to make the migration process simpler. 

Development  |  Migration  |  Strategy

Joe Kepley  |  September 25, 2023

Improving Your Professional Association Site: Tips for Driving Engagement

Laptop surrounded by icons, including an alert icon, a heart, an eye, and a Blend logo.

Blend's CTO Joe Kepley has tips for how to increase website traffic and engagement for professional associations.  

Associations  |  Strategy

Taylor Lopour  |  September 15, 2023

Getting Started with Web Experimentation 

Two computer screens by each other, one labeled with an A and one labeled with a B.

Much like the early days of social media, digital experimentation is a rapidly expanding practice that promises to make big waves in the marketing world.

Digital Optimization  |  Strategy

August 22, 2023

A New and Flexible Umbraco Site to Promote Healthy Living

A stylized photo of the SD Capitol with a South Dakota Department of Health logo.

The South Dakota Department of Health partnered with Blend and Umbraco to create a future-focused, relevant, and flexible website to promote healthy living across the state.

Government  |  Healthcare  |  Content and IA  |  Design and Front-End  |  Development  |  Digital Optimization  |  Migration  |  Strategy  |  Umbraco

Joe Kepley  |  August 21, 2023

DXP and Optimization — Part 2: Choosing Your Tools

Website model with different elements broken out.

Starting a plan to enhance your digital optimization, means finding your right tool set. 

Digital Optimization  |  Strategy

Joe Kepley  |  July 25, 2023

DXP and Optimization — Part 1: Setting Goals

Website model with different elements broken out.

Optimizing your website doesn't always require the budget of a Fortune 500 company. We're here to help guide small businesses toward enhancing their digital presence with the first in a three-part series: setting goals for web optimization.

Digital Optimization  |  Strategy

July 18, 2023  |  The Web Project Guide Podcast

Episode 21: Migrate and Populate the Content (w/ Carrie Hane)

A man watching a flock of migrating birds.

Corey and Deane discuss an old migration project. Then, Carrie Hane, Principal Digital Strategist at Sanity and co-author of Designing Connected Content, joins to talk about preparing content for site migration — how good content modeling helps set up a site for future success, the psychological side of migrations, and a few horror stories from Carrie and Deane. Carrie graciously insists this is not the most depressing episode yet.

Content and IA  |  Migration  |  Strategy

July 14, 2023

A New Web Presence for a Regional Powerhouse

A stylized photo of a Gate City Bank branch with a Gate City logo.

Gate City Bank worked with Blend on a total site overhaul — from discovery to development and launch. Now, with a new design and Optimizely implementation, their new site is ready to soar.

Financial Services  |  Design and Front-End  |  Development  |  Optimizely  |  Strategy

May 16, 2023  |  The Web Project Guide Podcast

Episode 19: Implement the Design (w/ Ethan Marcotte)

A rocket ship being built.

Corey and Deane talk about how front-end development has evolved past the early days. Then, Ethan Marcotte, author of Responsive Web Design and Partner at Autogram, joins to discuss front-end development and how the world has impacted how front-end design is treated and approached. We also joke about whether Deane actually “invented” responsive web design. (He didn’t.)

Accessibility  |  Design and Front-End  |  Development  |  Strategy

Corey Vilhauer  |  April 18, 2023

How Audits Improve Your Site: Accessibility, Performance, and Design Audits

A laptop showing a graphic with the word "Audit" in the middle.

Much like we maintain our homes from season to season, our websites need periodic audits — to see what has changed and what has not. In this post, we focus on three specific types of audits: accessibility audits, performance audits, and design audits.

Accessibility  |  Digital Optimization  |  Strategy