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October 17, 2023  |  The Web Project Guide Podcast

Episode 24: Maintain and Improve (w/ David Hobbs)

Two astronauts outside of a spaceship.

Corey and Deane discuss the people and rules that help run a website after launch. Then, David Hobbs, author of Website Product Management: Keeping Focused During Change, joins to talk about transferring a site from a project to a product — what that means to keep the site going after launch, where it most often fails, and how to streamline requests and set reasonable expectations for the future of the site.

Design and Front-End  |  Development  |  Project Management  |  Strategy

Joe Kepley  |  October 12, 2023

A Vision for a Pain-Free Migration 

Two computers connected by a single line, with the Blend logo in between.

Migrations don’t have to be a pain — Blend has a process and vision going forward of how to make the migration process simpler. 

Development  |  Migration  |  Strategy

Joe Kepley  |  September 25, 2023

Improving Your Professional Association Site: Tips for Driving Engagement

Laptop surrounded by icons, including an alert icon, a heart, an eye, and a Blend logo.

Blend's CTO Joe Kepley has tips for how to increase website traffic and engagement for professional associations.  

Associations  |  Strategy

Taylor Lopour  |  September 15, 2023

Getting Started with Web Experimentation 

Two computer screens by each other, one labeled with an A and one labeled with a B.

Much like the early days of social media, digital experimentation is a rapidly expanding practice that promises to make big waves in the marketing world.

Digital Optimization  |  Strategy

August 22, 2023

A New and Flexible Umbraco Site to Promote Healthy Living

A stylized photo of the SD Capitol with a South Dakota Department of Health logo.

The South Dakota Department of Health partnered with Blend and Umbraco to create a future-focused, relevant, and flexible website to promote healthy living across the state.

Government  |  Healthcare  |  Content and IA  |  Design and Front-End  |  Development  |  Digital Optimization  |  Migration  |  Strategy  |  Umbraco

Joe Kepley  |  August 21, 2023

DXP and Optimization — Part 2: Choosing Your Tools

Website model with different elements broken out.

Starting a plan to enhance your digital optimization, means finding your right tool set. 

Digital Optimization  |  Strategy

Joe Kepley  |  July 25, 2023

DXP and Optimization — Part 1: Setting Goals

Website model with different elements broken out.

Optimizing your website doesn't always require the budget of a Fortune 500 company. We're here to help guide small businesses toward enhancing their digital presence with the first in a three-part series: setting goals for web optimization.

Digital Optimization  |  Strategy

July 18, 2023  |  The Web Project Guide Podcast

Episode 21: Migrate and Populate the Content (w/ Carrie Hane)

A man watching a flock of migrating birds.

Corey and Deane discuss an old migration project. Then, Carrie Hane, Principal Digital Strategist at Sanity and co-author of Designing Connected Content, joins to talk about preparing content for site migration — how good content modeling helps set up a site for future success, the psychological side of migrations, and a few horror stories from Carrie and Deane. Carrie graciously insists this is not the most depressing episode yet.

Content and IA  |  Migration  |  Strategy

July 14, 2023

A New Web Presence for a Regional Powerhouse

A stylized photo of a Gate City Bank branch with a Gate City logo.

Gate City Bank worked with Blend on a total site overhaul — from discovery to development and launch. Now, with a new design and Optimizely implementation, their new site is ready to soar.

Financial Services  |  Design and Front-End  |  Development  |  Optimizely  |  Strategy

May 16, 2023  |  The Web Project Guide Podcast

Episode 19: Implement the Design (w/ Ethan Marcotte)

A rocket ship being built.

Corey and Deane talk about how front-end development has evolved past the early days. Then, Ethan Marcotte, author of Responsive Web Design and Partner at Autogram, joins to discuss front-end development and how the world has impacted how front-end design is treated and approached. We also joke about whether Deane actually “invented” responsive web design. (He didn’t.)

Accessibility  |  Design and Front-End  |  Development  |  Strategy