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22 Results:
Joe Kepley | August 21, 2023
DXP and Optimization — Part 2: Choosing Your Tools
Starting a plan to enhance your digital optimization, means finding your right tool set.
Joe Kepley | July 25, 2023
DXP and Optimization — Part 1: Setting Goals
Optimizing your website doesn't always require the budget of a Fortune 500 company. We're here to help guide small businesses toward enhancing their digital presence with the first in a three-part series: setting goals for web optimization.
Corey Vilhauer | April 18, 2023
How Audits Improve Your Site: Accessibility, Performance, and Design Audits
Much like we maintain our homes from season to season, our websites need periodic audits — to see what has changed and what has not. In this post, we focus on three specific types of audits: accessibility audits, performance audits, and design audits.
Joe Kepley | March 23, 2023
Web Analytics and HIPAA: How to Protect Your Site — and Your Users — From HIPAA Violations
Blend's CTO Joe Kepley discusses how to balance the need for better information, with a user's right to privacy, especially with existing HIPAA standards.
Joe Kepley | March 20, 2023
What is DXP Really Going to Do For You?
So ... what IS DXP? And how do you navigate the different forms and add-ons available within a digital experience platform (DXP)? Blend CTO Joe Kepley discusses the ins and outs of DXP, including how to prioritize the rollout of new features.
Taylor Lopour | September 7, 2022
Beyond Bounce Rate: Adding Tools to Your End-Of-Year Web Reporting
The beginning of a new year brings excitement and anticipation. On the other hand, the end of the year brings about reflection and planning.
December 20, 2021
Developing a Roadmap for Digital Transformation
Gaining alignment across multiple departments for a new direction, a new content team, and a brand new CMS.
Healthcare | Content and IA | Digital Optimization | Strategy
Taylor Lopour | August 4, 2021
Why Planning Matters
Business school teaches future leaders that success rarely comes without a plan — without a wholesale look at business goal, initiatives, and the future of the business. So we know that planning matters. But what about with our websites? But why does web planning matter?
Taylor Lopour | May 18, 2021
Digital Optimization is for Marketers
The expectations and demands of digital marketing managers have increased dramatically. Director of Sales and Marketing Taylor Lopour talks about how digital optimization can help.
April 16, 2020 | The Web Project Guide
Chapter 24: Maintain and Improve
And the real work begins: how to manage the support and maintenance process, circulate and check new content, and keep the site fresh long after launch day.