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So ... what IS DXP? And how do you navigate the different forms and add-ons available within a digital experience platform (DXP)? Blend CTO Joe Kepley discusses the ins and outs of DXP, including how to prioritize the rollout of new features.

Development  |  Digital Optimization  |  Strategy

The beginning of a new year brings excitement and anticipation. On the other hand, the end of the year brings about reflection and planning.

Digital Optimization

Gaining alignment across multiple departments for a new direction, a new content team, and a brand new CMS.

Healthcare  |  Content and IA  |  Digital Optimization  |  Strategy

Business school teaches future leaders that success rarely comes without a plan — without a wholesale look at business goal, initiatives, and the future of the business. So we know that planning matters. But what about with our websites? But why does web planning matter?

Digital Optimization  |  Strategy

The expectations and demands of digital marketing managers have increased dramatically. Director of Sales and Marketing Taylor Lopour talks about how digital optimization can help.

Content and IA  |  Digital Optimization  |  Strategy

And the real work begins: how to manage the support and maintenance process, circulate and check new content, and keep the site fresh long after launch day.

Digital Optimization

An effective website depends on a collection of humans performing roles. Who are these people, what are they being asked to do, and how are lines of communication and reporting established?

Digital Optimization

A website generates lots of numbers representing how visitors behave. What numbers are important, and what numbers can translate to some measure of “success?”

Digital Optimization  |  Strategy