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Corey Vilhauer April 3, 2026
Most web projects start by thinking in pages. But the sites that are easiest to manage — and best understood by search engines — are built around components. Here's why that distinction matters.
Corey Vilhauer April 3, 2026
Most web projects are defined by their deliverables. We think the real value lives in the process — the conversations, the alignment, and the thinking that happens before anyone opens a design file.
Content and IA | Digital Optimization | Discovery and Scoping | Strategy
Joe Kepley September 4, 2025
It’s a tough time to be a web marketer.
In just a few months, change has dominated how web content is discovered and consumed. For years, the pipeline for organic traffic was simple: you run a search on one of the major providers, like Google, you take a look at the top few results, and you click the one that seems best.
August 15, 2025
How AI-powered search tools find and cite your content — and how a GEO audit identifies what to fix. What's involved, what it costs, and when you need one.
AI | Content and IA | Strategy
Corey Vilhauer June 17, 2025
When it comes to our children, even the smallest health concern can feel overwhelming. A lingering cough becomes a source of panic. A late-night fever turns into a frantic search for answers. In those moments, clarity and reassurance matter more than ever. But too often, the first point of contact — a hospital’s website — adds more confusion than comfort.
June 15, 2025
Before committing to a redesign, most teams need to answer the same hard questions: Who is the site really for? What does success look like? What should happen first?
Content and IA | Design and Front-End | Discovery and Scoping
Corey Vilhauer June 13, 2025
Designing a website for a children's hospital is unlike any other UX challenge. It’s not about selling a product or promoting a service; it's about providing care and support in a time of crisis.
May 27, 2025
Blend redesigned the SD UJS site for clarity, accessibility, and ease of use, with Umbraco CMS, better content tools, and improved document handling.
Government | Content and IA | Design and Front-End | Development | Migration | Project Management | Umbraco
April 16, 2025
The main goal of design for Brookings Health System was clear: design with wayfinding in mind, just as you would in the hospital.
Healthcare | Content and IA | Design and Front-End | Discovery and Scoping
April 15, 2025
How a content strategy audit goes beyond inventory to assess message, structure, and editorial direction — and produces a roadmap for what to publish and why.